# Video Shopping Apps The LIKEtoKNOW.it. App Now Includes LTK Shopping Video By Laura McQuarrie | Published 2020-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-video References: [businesswire](https://www.businesswire.com/news/home/20200820005672/en) & [rewardstyle](http://www.rewardstyle.com/) rewardStyle recently enhanced the LIKEtoKNOW.it shopping app with LTK Shopping Video, so that rewardStyle influencers can produce, monetize and share [shoppable videos](https://www.trendhunter.com/trends/247-live-shopping) up to two minutes in length. With this new way to share within the app, brands and influencers will be able to share everything from [beauty tutorials](https://www.trendhunter.com/trends/beautyshelf) to home tours and outfit videos with even greater ease. Many consumers have doubled down on [online shopping](https://www.trendhunter.com/trends/google-shopping-1) within the last year and this new features offers a fresh way to discover products and shop within the LIKEtoKNOW.it app. According to rewardStyle, "In the first half of 2020, consumers purchased more than $1 billion worth of products from original rewardStyle influencer content, and are projected to purchase nearly $2.5 billion by the end of 2020." Image Credit: rewardStyle ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 69% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Shoppable Videos:** Producing and sharing shoppable videos within shopping apps presents a disruptive innovation opportunity for brands and influencers to engage with consumers in a more interactive and direct way. - **Enhanced Shopping Experience:** Adding video content to shopping apps enhances the overall shopping experience and provides an innovative way for consumers to discover and purchase products. - **Increased Influencer Monetization:** The integration of shoppable videos in shopping apps opens new avenues for influencers to monetize their content and generate revenue through product recommendations and affiliate marketing. ### Where This Applies - **E-commerce:** The e-commerce industry can leverage shoppable video features to drive sales and provide a more immersive shopping experience for customers. - **Digital Marketing:** By incorporating shoppable videos in their marketing strategies, digital marketers can tap into the growing trend of interactive content and capitalize on the increasing popularity of video consumption. - **Influencer Marketing:** The integration of shoppable videos in shopping apps offers new opportunities for influencers to monetize their content and partner with brands to promote products directly to their followers. ## Related on Trend Hunter - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold.md)