# Translucent Designer Shopping Totes This Raf Simons PVC Bag is an Exclusive Design for Voo Berlin By Jana Pijak | Published 2018-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-tote References: [hypebae](https://hypebae.com/2018/3/designer-plastic-pvc-shopper-bags-celine-raf-simons-cdg) & [vooberlin](https://www.vooberlin.com/raf-simons-shopping-bag-transparent) This Raf Simons PVC shopping tote is an exclusive design for high-end retailer Voo Berlin. The collaborative statement accessory boasts a transparent plastic design that is accented with the designer's logo and America-themed typography. The bag is also sold alongside a simple, black dustbag which can be added as an insert if looking to keep the accessory's contents out of view. Known for his signature shopping tote silhouettes -- both during his time at Jil Sander and at his own label -- Raf Simons remixes a classic design for Voo Berlin. This limited edition tote is also reflective of the fashion industry's current translucent design obsession which has also been adopted by labels like [Celine](https://www.trendhunter.com/trends/mschf-3), [Off-White](https://www.trendhunter.com/trends/the-baller) and [Marine Serre](https://www.trendhunter.com/trends/heartbeat-campaign) in the past year. Priced at €148.00, the high-end accessory marries form with function and is a luxe take on classic supermarket carryalls. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Translucent Design:** The fashion industry's obsession with translucent designs presents an opportunity for innovative and unique accessories. - **Collaborative Statement:** The rise of exclusive collaborative designs allows for disruptive innovation in the fashion industry, creating limited edition accessories that resonate with consumers. - **Luxe Supermarket Carryalls:** The transformation of classic supermarket carryalls into high-end accessories opens up a market for disruptive innovation in the retail industry. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can explore the trend of translucent designs and collaborate with designers to create unique, statement accessories. - **Retail Industry:** The transformation of classic supermarket carryalls into high-end fashion accessories presents a disruptive innovation opportunity for retailers to tap into a new market segment. - **Luxury Accessories Industry:** The introduction of luxe translucent shopping totes creates a new category within the luxury accessories industry, offering opportunities for innovative designs and premium pricing. ## Related on Trend Hunter - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Neon-Colored Lifestyle Bags](https://www.trendhunter.com/trends/ramidus-2.md) - [Structural Transparent Bag Designs](https://www.trendhunter.com/trends/maria-olhovnikova.md) - [Industrial Heritage-Honoring Accessories](https://www.trendhunter.com/trends/shaker-system.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Tonal Contrast Tote Bags](https://www.trendhunter.com/trends/marc-jacobs-tote-bag.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md)