# Charitable Shopping Spree Contests Alexander Wang Will Treat the Winner to a $20k Shopping Spree By Ell Smith | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-spree References: [hypebae](https://hypebae.com/2017/12/alexander-wang-shopping-spree-omaze-red-charity) & [omaze](https://www.omaze.com/experiences/alexander-wang-red?ref=alexander) Alexander Wang is no stranger to collaborations, but his most recent partnership with the charitable giving platform, Omaze, is encouraging consumers donate $10, in exchange for the once in a lifetime opportunity to go on a [shopping spree](https://www.trendhunter.com/trends/maxxinista-express) with the designer. The lucky winner of this contest will spend a day in New York with Wang, who will serve as the individual's [personal stylist](https://www.trendhunter.com/trends/amazon-x-wishi), with a shopping allowance of $20,000. After a day of shopping, the designer will treat his guest to lunch at one of his favorite New York spots. This [all-expenses paid trip](https://www.trendhunter.com/trends/seven-nights-in-paradise) will cover the cost of flights and hotels, in addition to the $20,000 of new clothing. The proceeds collected from the $10 entrance fee will provide HIV-positive mothers, with access to the medication they need to survive. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Charitable Shopping Spree Contests:** Opportunity to win a shopping spree with a designer in exchange for a donation, creating a unique charitable shopping experience. - **Collaborations with Charitable Giving Platforms:** Designers partnering with charitable giving platforms to raise funds and offer exclusive experiences to consumers. - **Personal Styling Experiences as Prizes:** Winners of contests being offered personal styling experiences by designers, enhancing their shopping experience. ### Where This Applies - **Fashion:** Fashion brands utilizing charitable shopping spree contests to engage customers and support causes. - **Charitable Giving Platforms:** Charitable giving platforms collaborating with designers to offer unique shopping experiences for raising funds. - **Travel and Hospitality:** Travel and hospitality companies being involved in all-expenses paid shopping spree contests, providing accommodations and flights. ## Related on Trend Hunter - [Athlete-Led Shopping Sprees](https://www.trendhunter.com/trends/holiday-shopping-sprint.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Fundraising Car Giveaways](https://www.trendhunter.com/trends/bmw-m5-cs.md) - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Promotional Travel Campaigns](https://www.trendhunter.com/trends/seven-nights-in-paradise.md) - [All-Day Shopping Experiences](https://www.trendhunter.com/trends/maxxinista-express.md) - [Festive Fragrance Retailer Promotions](https://www.trendhunter.com/trends/fragrance-prize-draw.md)