# Swipeable Shopping Service Mallzee Allows Consumers to Browse Through Clothes Like a Dating App By M | Published 2016-05-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-service References: [brit.co](http://www.brit.co/mallzee/?utm_source=feedly&utm_medium=rss&utm_campaign=mallzee) & [mallzee](http://mallzee.com/) Mallzee is an [online shopping platform](https://www.trendhunter.com/trends/aipowered-shopping-platform) that allows consumers to browse through different brands, apparel and sizes through an interface designed like a dating app. The service lets consumers quickly swipe left and right to indicate whether they are interested in a garment, for fast shopping. In addition to having a decisive interface layout, Mallzee also offers [sizing advice](https://www.trendhunter.com/trends/fytted) to find the ideal fit across a variety of retailers. Often time clothing stores have different ways of sizing their products, making it difficult for consumers to know if a size they are at one place is the same at another. Mallzee helps consumers shop online and find the ideal fit by allowing users to input their measurements and have the app suggest the right fit. The site then showcases garments based on user preferences and allows them to swipe through in a [gamified interface](https://www.trendhunter.com/trends/depop-outfits). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Gamified Shopping Experience:** Mallzee's swipeable shopping platform offers a gamified interface for fast and enjoyable shopping. - **Personalized Sizing Advice:** Mallzee's sizing feature recommends the ideal fit by allowing users to input their measurements, providing a personalized shopping experience. - **Unified Shopping Experience:** Mallzee's platform allows consumers to browse multiple brands and retailers in one place, providing a convenient and unified shopping experience. ### Industries Being Reshaped - **E-commerce:** Mallzee's swipeable shopping service presents disruptive innovation opportunities to enhance the online shopping experience for consumers. - **Fashion Retail:** Mallzee's personalized sizing advice feature offers disruptive innovation opportunities to improve the fit and customer satisfaction in the fashion retail industry. - **Apparel Technology:** Mallzee's gamified interface and personalized recommendations open up disruptive innovation opportunities in the apparel technology industry to enhance the shopping experience. ## Related on Trend Hunter - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Swipeable Book Discovery](https://www.trendhunter.com/trends/bookswipr.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md)