# Shopping Party Apps Dote's Live Shopping Platform Lets Influencers Host Events By Laura McQuarrie | Published 2019-04-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-party References: [chargedretail](https://www.chargedretail.co.uk/2019/04/10/dote-app-launches-livestream-shopping-parties/#new_tab) & [doteshopping](https://www.doteshopping.com/) Dote was launched in 2017 as a [mobile social shopping app](https://www.trendhunter.com/trends/claim-app) for women between the ages of 15 and 35 and it is now introducing a [live shopping party platform](https://www.trendhunter.com/trends/live-social-shopping). This feature will give influencers the power to host shopping parties in real-time and chat with groups of interested buyers at a single time. On the platform, brands are also able to host sponsored parties. These [social shopping events](https://www.trendhunter.com/trends/monat-tiktok-shop) appeal to both Millennials and Gen Z consumers, as they are based around consumer-led storytelling and a level of trust between content creators, fans and followers. To kick off the launch of this new extension, Dote is hosting two 15-minute shopping parties every hour for a limited time. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Live Shopping Parties:** Opportunity for retailers to collaborate with influencers and host real-time virtual events to increase engagement and sales. - **Social Shopping Apps:** Opportunity for businesses to create mobile apps that allow for consumer-led storytelling and increased trust between content creators and followers. - **Influencer Marketing Platforms:** Opportunity for the development of influencer marketing platforms that connect brands with influencers for sponsored events and collaborations. ### Industries Being Reshaped - **E-commerce:** Using live shopping parties to create a more immersive shopping experience and increase sales for online retailers. - **Social Media Marketing:** Developing social shopping apps and influencer marketing platforms that harness the power of consumer-led storytelling and trust to increase engagement and sales. - **Fashion Industry:** Collaborating with influencers on live shopping parties to showcase new collections and trends and reach a younger demographic of consumers. ## Related on Trend Hunter - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [LDA Gen Z-Focused Delivery Apps](https://www.trendhunter.com/trends/app-for-party-hosts.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [AI-Powered Try-On Shopping Features](https://www.trendhunter.com/trends/the-doppl-app.md) - [Celebrity-Starring Livestream Events](https://www.trendhunter.com/trends/talkshoplive.md)