# From Shopping Bag to Branded Kite Shopping Kite for Marketing By Bianca | Published 2007-12-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-kite References: [shoppingkite](http://www.shoppingkite.com/) & [shoppingkite](http://www.shoppingkite.com/) Do you really want to make your brand take off? If you're into innovative approaches that help you soar above the competition, check out the [Shopping Kite](http://www.shoppingkite.com). After fulfilling their function is a package for delivery, the plastic bags can be transformed into kites to serve as a unique visibility tool for brand exposure. Instead of throwing out your plastic bags, the Dutch invention turns it into a marketing tool. Still not as eco-friendly as a Check out the [video](http://www.shoppingkite.com)! ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Marketing:** Transforming plastic bags into kites provides a unique and eco-friendly way for brands to promote themselves. - **Innovative Packaging:** Repurposing plastic bags into kites offers a creative approach to packaging design, enhancing brand visibility. - **Upcycling Solutions:** The Shopping Kite demonstrates the potential of upcycling waste materials for marketing purposes. ### Sectors Adopting This - **Retail:** Retailers can utilize the Shopping Kite to promote their brands and engage customers in a sustainable and memorable way. - **Advertising:** Advertising agencies can explore the concept of repurposing packaging materials, such as plastic bags, to create unique marketing campaigns. - **Eco-friendly Products:** Companies focused on eco-friendly products can leverage the Shopping Kite as a creative and sustainable brand promotion strategy. ## Related on Trend Hunter - [Collapsible Plastic Shipping Solutions](https://www.trendhunter.com/trends/plastic-pallet-boxes.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md) - [Recyclable Chilled Grocery Bags](https://www.trendhunter.com/trends/freshbag-recyclable-cool-bag.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Bespoke Packaging Solutions](https://www.trendhunter.com/trends/kite-packaging-corrugated-fan-fold.md) - [Parachute Delivery Systems](https://www.trendhunter.com/trends/kirigami-parachute.md)