# Luxurious Consumerism Films 'Shopping Fever' by Karl Lagerfeld Shows a Luxe Life By Vittoria Natarelli | Published 2010-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-fever-by-karl-lagerfeld References: [chanel-news](http://www.chanel-news.com/en/by-karl/shopping-fever-a-short-movie-by-karllagerfeld/) 'Shopping Fever' by Karl Lagerfeld is a short film that is meant to resemble a trailer. Two beautiful teens, Abbey Lee Kershaw and Dree Hemingway, enjoy a luxurious [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) shopping spree and then proceed to try on their new items at a hotel. Karl Lagerfeld never ceases to produce beautiful things, this luxurious and stunning short film included. After watching Shopping Fever by Karl Lagerfeld, you will no doubt wish you were having an expensive adventure yourself. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 23% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Fashion Films:** The trend of creating short films showcasing luxurious fashion brands provides an opportunity for creative storytelling and brand immersion. - **Virtual Shopping Experiences:** The rise of virtual reality and augmented reality technologies presents an opportunity for brands to create immersive and interactive shopping experiences for consumers. - **Influencer Marketing in Luxury Retail:** The trend of partnering with influential individuals in the fashion industry allows luxury retail brands to reach a wider audience and generate buzz around their products. ### Where This Applies - **Fashion and Luxury Brands:** Fashion and luxury brands can leverage the trend of creating short films to enhance their brand image and engage with consumers in a visually captivating way. - **Technology and Retail:** The advancements in virtual reality and augmented reality technologies provide an opportunity for retailers to create innovative and immersive virtual shopping experiences. - **Marketing and Advertising:** Influencer marketing in the luxury retail industry allows marketing and advertising agencies to collaborate with influential individuals and create impactful campaigns. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md)