# AI-Powered Fashion Pop-Ups Westfield's Shopping Concept Showcases Only Top-Selling Items By Laura McQuarrie | Published 2019-05-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-concept References: [standard](https://www.standard.co.uk/fashion/westfield-trending-store-ai-pop-up-save-the-children-a4154196.html) & [uk.westfield](https://uk.westfield.com/london) This summer, London's [Westfield](https://www.trendhunter.com/trends/programmatic-targeting-solution) shopping center will be testing out a unique shopping concept that promises to attract online shoppers to its physical location. For just a few days in July, 'The Trending Store' will be stocked with the top 100 pieces of men's and women's clothing and accessories online as determined by an artificial intelligence system. The items that will be available for sale at the [pop-up shop powered by machine learning](https://www.trendhunter.com/trends/shein-pop-up) will be entirely decided by data. The unique shopping experience offers all the convenience of the online shopping experience and the comforting experience of being able to interact with others while browsing items in a store. Westfield's shopping concept will not only set a precedent for the future of fashion retail but also raise money for its charity partner, [Save the Children](https://www.trendhunter.com/trends/return-kiosks). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **AI-powered Fashion Curation:** The use of artificial intelligence to curate and showcase top-selling fashion items offers a disruptive innovation opportunity for fashion retail businesses. - **Data-driven Pop-up Stores:** Pop-up stores that use machine learning to determine the items to be stocked offer a new disruptive innovation opportunity for retail businesses. - **Online-offline Shopping Integration:** The integration of online shopping convenience with the in-store shopping experience offers a disruptive innovation opportunity for the fashion industry. ### Where This Applies - **Fashion Retail:** The use of artificial intelligence to curate and showcase top-selling fashion items in pop-up stores offers a disruptive innovation opportunity for the fashion retail industry. - **Technology:** Pop-up stores that use machine learning to determine the items to be stocked offer a new disruptive innovation opportunity for the technology industry. - **Charity:** The use of innovative shopping concepts to raise money for charity offers a disruptive innovation opportunity for the charity industry. ## Related on Trend Hunter - [AI-Generated Shopping Campaigns](https://www.trendhunter.com/trends/shopping-campaign.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)