# Self-Pricing Retail Apps Shopping Application Greentoe Lets Consumers Make Their Own Prices By Alyson Wyers | Published 2015-12-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-application References: [venturebeat](http://venturebeat.com/2015/12/01/greentoe-brings-its-name-your-own-price-shopping-app-to-android/) & [play.google](https://play.google.com/store/apps/details?id=com.prod.greentoe) For consumers who want to make sure they are getting their money's worth, this shopping application allows users to name their price. Money-saving online marketplace Greentoe recently launched an Android option for their app following the success of their iOS version. This is ideal for people who haven't done their holiday shopping yet and want to make sure they are getting a good deal with the gifts they purchase. To begin, users input the price they would pay for a product. The shopping application lets their network of authorized retailers know, and the first retailer to accept the offer gets the sale. Greentoe chief executive Joe Marrapodi noted 20% of their business comes from mobile users, making this move an inclusive one. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Self-pricing Apps:** Self-pricing apps are disrupting the traditional pricing model by empowering consumers to name their own price, enabling increased savings and new sales opportunities for retailers. - **Online Marketplaces:** Online marketplaces are disrupting brick-and-mortar stores by offering consumers greater convenience, competitive pricing, and a larger selection of goods. - **Mobile Shopping:** Mobile shopping is disrupting traditional retail by providing consumers with a more convenient, on-the-go, and personalized shopping experience. ### Sectors Adopting This - **Retail:** The retail industry can benefit from self-pricing apps by using them as a tool to optimize sales and match demand to supply. - **E-commerce:** The e-commerce industry can benefit from online marketplaces by offering consumers more options, lower prices, and a seamless shopping experience. - **Mobile App Development:** The mobile app development industry can benefit from mobile shopping trends by creating innovative apps that improve the shopping experience for consumers and retailers alike. ## Related on Trend Hunter - [AI-Powered Grocery Apps](https://www.trendhunter.com/trends/tredish.md) - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md) - [AI Resale Apps](https://www.trendhunter.com/trends/croissant-app.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [Budget-Sensitive Meal Pricing](https://www.trendhunter.com/trends/name-your-price-tool.md) - [Agentic Shopping Experiences](https://www.trendhunter.com/trends/buy-with-ai.md) - [Visual Price Discoveries](https://www.trendhunter.com/trends/pricesnap.md) - [AI Fashion Shopping Tools](https://www.trendhunter.com/trends/phia-app.md) - [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md)