# Retail Carnal Therapy Shopping and Erotica Yield Similar Thrills By Amelia Roblin | Published 2010-09-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-and-porn References: [bit.ly](http://bit.ly/aMRNfS) & [bit.ly](http://bit.ly/bwLlJe) Studies are showing that [shopping and porn](https://www.trendhunter.com/trends/inside-shop) can in fact give different people comparable highs. An avid shopper can attest to the [built-up excitement](https://www.trendhunter.com/trends/desire-a-bar) that comes from a [big red sale sign](https://www.trendhunter.com/trends/benefit-cosmetics-2) over your favorite dress this season. Similarly, pornographic films give others a sensational rush. With 50 volunteers' heart rates, eye movement and emotion responses observed, the University of Westminster has deduced that proportional reactions result from each activity. In the case of both experiments, the shoppers and film-watchers were both scoring between 5 and 7, where 10 would be extreme excitement equivalent to severe trauma. Photo credits: [Free Mania](http://www.freemania.net/blog/mall-coupons/) ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Emotion-driven Shopping:** Exploring the similarities between shopping and other activities that elicit strong emotional responses to create innovative shopping experiences. - **Psychological Consumerism:** Understanding the psychological factors that drive consumer behavior to optimize marketing strategies and enhance the shopping experience. - **Experiential Retail:** Creating immersive and stimulating retail environments that engage customers on an emotional and sensory level for increased customer satisfaction and loyalty. ### Who This Affects Most - **Retail:** Leveraging emotions and consumer psychology to enhance the shopping experience, increase customer engagement, and drive sales. - **Entertainment:** Integrating elements of emotion and excitement from other industries, such as pornographic films, into entertainment experiences to captivate and engage audiences. - **Marketing and Advertising:** Utilizing insights from emotion-driven activities, like shopping and pornography, to create more impactful and effective marketing campaigns that resonate with consumers on a deeper level. ## Related on Trend Hunter - [Therapy-Inspired Retail Concepts](https://www.trendhunter.com/trends/retail-therapy1.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Unique Arousal-Inducing Chocolates](https://www.trendhunter.com/trends/alice-mushrooms.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md) - [Martini-Themed Spa Experiences](https://www.trendhunter.com/trends/porn-spa-martini-experience.md)