# Experiential Video eCommerce Solutions The 'Coolix' Shoppable Video Platform is Engaging By Michael Hemsworth | Published 2018-12-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shoppable-video-platform References: [betalist](https://betalist.com/startups/coolix?utm_campaign=startup-62129&utm_medium=atom&utm_source=newsfeed) & [coolix.io](https://coolix.io/) The 'Coolix' shoppable video platform is a new way to help eCommerce websites achieve better results with their content by creating a more engaging experience for shoppers to appreciate. Users can utilize an existing video or a create a new one that can have existing products integrated into it to let watchers instantly connect with it if they desire. This interactive experience helps to drive engagement, which in turn could lead to higher conversions for brands looking to increase their sales. The 'Coolix' shoppable video platform positions itself as a way for brands to get more involved with video marketing that has surged in popularity as of late as consumers spend more time watching content than ever. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Shoppable Video:** The 'Coolix' shoppable video platform enables eCommerce websites to integrate products into videos for a more engaging shopping experience. - **Interactive Experience:** The 'Coolix' shoppable video platform creates an interactive experience that drives user engagement and increases conversion rates. - **Video Marketing:** As consumers spend more time watching content, the 'Coolix' shoppable video platform taps into the popularity of video marketing for brands to reach their target audience. ### Sectors Adopting This - **Ecommerce:** The 'Coolix' shoppable video platform disrupts the eCommerce industry by offering a unique and engaging way for brands to showcase and sell products. - **Marketing:** The 'Coolix' shoppable video platform presents disruptive innovation opportunities for marketing professionals to leverage the power of interactive and engaging video content. - **Technology:** The 'Coolix' shoppable video platform combines technology and video marketing to create a seamless and impactful user experience, presenting disruptive innovation opportunities in the technology industry. ## Related on Trend Hunter - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Interactive Video Platforms](https://www.trendhunter.com/trends/clixie-ai.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md)