# Add-to-Cart Video Advertisements AdAdapted Shoppable Video Ads Simplify Purchases By Michael Hemsworth | Published 2022-08-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shoppable-video-ads References: [progressivegrocer](https://www.progressivegrocer.com/news-briefs?created_1=2022-08-16T11%3A48%3A26) & [adadapted](https://www.adadapted.com/)  [AdAdapted](https://www.trendhunter.com/trends/adadapted) has announced new Shoppable Video Ads, which will offered as a way for brands to help create a campaign based on its [shopping list marketing mobile ad platform](https://www.trendhunter.com/trends/programmatic-targeting-solution). The ads will users one-click access to a product and will be brought directly to their digital cart to complete their purchase. This could help to greatly streamline the shopping experience, while also making it easier for brands to secure new customers. The video ads will be delivered to viewers who are most likely to be interested in purchasing the product therein. Senior Advertising Manager at Kodiak Cakes Ali Fluke spoke on the brand's use of the AdAdapted Shoppable Video Ads saying, "We have found significant positive results with AdAdapted campaigns over the years. The launch of AdAdapted Shoppable Video Ads enables us to utilize AdAdapted’s 1-click Add-to-Cart user experience, while expanding the placement opportunities to mobile web.” ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 22% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Shoppable Video Ads:** Opportunity for brands to simplify purchases and secure new customers with one-click access to a product. - **Shopping List Marketing:** Opportunity for marketing campaigns to be based on user's shopping list for a more personalized shopping experience. - **Targeted Video Advertising:** Opportunity for video ads to be delivered to viewers who are most likely to be interested in purchasing the product. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to incorporate shoppable video ads to help clients secure new customers and streamline the shopping experience. - **E-commerce:** Opportunity for e-commerce companies to partner with AdAdapted to improve the shopping experience for users and increase sales. - **Mobile Marketing:** Opportunity for mobile marketing companies to expand their platforms with AdAdapted Shoppable Video Ads and create personalized shopping experiences for mobile users. ## Related on Trend Hunter - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [AI-Powered Advertiser Campaigns](https://www.trendhunter.com/trends/universal-campaigns.md) - [E-Commerce Advertising Solutions](https://www.trendhunter.com/trends/reddit-1.md) - [Grocery Delivery Digital Storefronts](https://www.trendhunter.com/trends/instacart2.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md)