# Interactive Retailer Films (UPDATE) Neiman Marcus Shoppable Fashion Video Features Rachel Zoe Line By Katherinev123 | Published 2012-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shoppable-fashion-video References: [mashable](http://mashable.com/2012/08/07/neiman-marcus-shoppable-video/) & [facebook](https://www.facebook.com/neimanmarcus/app_379524785439883?ref=ts) The Rachel Zoe jewelry collection was recently launched at [Neiman Marcus](https://www.trendhunter.com/trends/balmain-beach-club), and to promote the [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) stylist's line, the retailer has created a shoppable fashion video that allows customers to view and buy items straight from the collection with a simple click of their mouse. Along with other interactive elements promoting the Rachel Zoe collection, the shoppable fashion video is available on Neiman Marcus's [Facebook](https://www.trendhunter.com/trends/facebook1) page. It features models dancing while displaying the stylist's statement necklaces, rings, earrings and more, which are highlighted with white circles. When you click on them, the video pauses and displays a close-up shot of the product and its price, along with buttons to purchase it or share it via Twitter or Facebook. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Shoppable Fashion Videos:** By creating interactive shoppable fashion videos, retailers can provide a seamless shopping experience for customers, allowing them to view and purchase items with ease. - **Social Media Integration:** Integrating social media platforms into interactive retail experiences offers customers the opportunity to share products with their network, increasing brand exposure and potential sales. - **Interactive Promotions:** Utilizing interactive elements in promotional campaigns, such as clickable product highlights in videos, can engage customers and drive direct sales. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can leverage shoppable fashion videos to enhance customer engagement and increase online sales. - **Social Media Marketing:** Social media marketing industry can benefit from integrating interactive elements into retail campaigns to drive brand awareness and customer engagement. - **E-commerce Platforms:** E-commerce platforms can offer solutions and tools for creating interactive and shoppable videos, providing retailers with a seamless shopping experience for their customers. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Riviera-Inspired Retail Experiences](https://www.trendhunter.com/trends/balmain-beach-club.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md)