# Festive Shoppable Choirs Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles By Laura McQuarrie | Published 2025-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shoppable-choir References: [fabnews.live](https://fabnews.live/toblerone-turns-gifting-doubts-into-festive-delight-with-interactive-carols/)  Many people second-guess the gifts they plan to give during the holiday season, so [Toblerone](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) created a shoppable choir of "musical overthinkers" who sing rewritten Christmas carols that reflect the uncertainty and the anxiety of gift-giving. A lot of holiday advertising is centered on polished gatherings and perfect gifts, and this experience presents people with QR codes to purchase crowd-pleasing Toblerone Diamond Truffles. "By reframing traditional carols to spotlight [...] common gifting doubts, we’re not making light of consumers but connecting with them through a shared experience," said Susanne Nowak, Senior Brand Manager, [Premium Brands](https://www.trendhunter.com/trends/von-payne-black), [Mondelez UK](https://www.trendhunter.com/trends/toblerone-never-square-campaign). One festive classic, Deck the Halls, was turned into Wreck the Halls, a song centered on a couple miscommunicating what they really want to receive for Christmas. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 71% | Activity: 78% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Marketing Experiences:** Interactive marketing experiences engage consumers in novel ways, merging entertainment with direct purchasing options like QR codes for seamless transactions. - **Relatable Advertising Campaigns:** Brands are utilizing relatable advertising campaigns that connect with consumers' emotions and common experiences, such as the stress of holiday gift-giving, to foster deeper brand affinity. - **Music-enhanced Commerce:** Music-enhanced commerce leverages the emotional appeal of transformed holiday carols to create memorable shopping interactions that resonate with consumers. ### Who This Affects Most - **Confectionery Industry:** In the confectionery industry, experiential marketing with musical elements offers a unique approach to stand out during competitive holiday seasons. - **Digital Advertising:** Digital advertising is evolving with interactive content that includes purchasable elements, such as QR codes, to provide a direct and engaging path from ad to purchase. - **Retail Entertainment:** Retail entertainment is being transformed by innovative storytelling techniques, such as reimagined songs, which provide new ways for consumers to interact with and purchase products. ## Related on Trend Hunter - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [All-Day Shopping Experiences](https://www.trendhunter.com/trends/maxxinista-express.md) - [Spooky Simulated Elevator Experiences](https://www.trendhunter.com/trends/the-boo-elevator.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/whats-your-thing-collage-quest.md) - [High-Profile Festive Marketplace](https://www.trendhunter.com/trends/naturally-new-york.md) - [Second-Screen Golf Experiences](https://www.trendhunter.com/trends/player-profiles.md)