# Pizza-Purchasing Social Lenses Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas By Laura McQuarrie | Published 2018-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shoppable-ar References: [adweek](https://www.adweek.com/digital/dominos-is-bringing-its-pizzas-into-augmented-reality-with-a-national-snapchat-campaign/) & [dominos](https://www.dominos.com) In addition to the many fun and interactive augmented reality lenses that it offers, [Snapchat](https://www.trendhunter.com/trends/amazon-fashion-1) is now offering [shoppable AR lenses](https://www.trendhunter.com/trends/snapchat-winter-village) to brands. One of the newest ones has been launched with [Domino's](https://www.trendhunter.com/trends/mind-ordering-app) and introduces an engaging new way for users of the social media platform to quickly and easily order a pizza—without having to leave the social sharing app. One part of the shoppable AR experience from Domino's uses facial recognition to put a pair of virtual sunglasses on a person's face, where a pizza is reflected in the lenses of the AR eyewear. Flipping the camera around offers a different experience that involves a floating pizza box that opens. These interactive, shoppable augmented reality lenses have the potential to boost brand awareness, engagement and sales. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Shoppable AR Lenses:** Augmented reality lenses with purchasing capabilities have potential for boosting brand engagement and sales. - **Facial Recognition in AR:** Using facial recognition in AR experiences can enhance user engagement and personalization opportunities. - **AR Advertising on Social Media:** Brands can leverage AR technology to create unique and interactive advertising experiences on social media platforms. ### Who This Affects Most - **Fast Food:** Fast food chains can use shoppable AR lenses and facial recognition technology to improve customer convenience and boost sales. - **Social Media:** Social media platforms can integrate AR advertising features to offer more engaging and personalized experiences for users. - **Marketing and Advertising:** Marketers and advertisers can utilize AR technology to create innovative campaigns that increase brand awareness and customer engagement. ## Related on Trend Hunter - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Triangle-Hunting AR Lenses](https://www.trendhunter.com/trends/triangle-tracker.md) - [AR Pizza Menus](https://www.trendhunter.com/trends/secret-pizza-menu.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [AR Halloween Costume Try-Ons](https://www.trendhunter.com/trends/disguise-1.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [Interactive AR Avocado Scans](https://www.trendhunter.com/trends/avolotto-lens.md)