# Chat-Based Sales Apps 'Shopo's Zero-Commission Marketplace Emphasizes Social Features By Laura McQuarrie | Published 2016-03-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shopo References: [shopo.in](http://shopo.in/) & [itunes.apple](https://itunes.apple.com/us/app/shopo-chat-buy-sell/id1004456485?mt=8) There are many e-commerce experiences that can be carried out by a buyer without ever having to interact with the seller, but 'Shopo' puts [peer-to-peer exchanges](https://www.trendhunter.com/trends/shapp) at the center of its service. Shopo operates as a [zero-commission marketplace](https://www.trendhunter.com/trends/online-auction-format) where users are able to buy and sell an assortment of products. When a user comes across a particular item that they may want to find out more about or bargain with the seller on, they are able to press a button to [initiate a chat](https://www.trendhunter.com/trends/chatbased-application). Within this chat, users are able to make and edit offers in order to find a compromise that works for both involved parties. The peer-to-peer model is inspiring more interaction between buyers and sellers, especially since both ends are interested in getting the most value possible out of a service. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Peer-to-peer Exchanges:** Disruptive innovation opportunity: Develop a chat-based sales app that connects buyers and sellers directly, promoting more interaction and negotiation. - **Zero-commission Marketplaces:** Disruptive innovation opportunity: Create an e-commerce platform that waives seller commissions, encouraging more sellers to join and attract buyers looking for value. - **Social Features in E-commerce:** Disruptive innovation opportunity: Build an online marketplace with integrated chat and social features, fostering a sense of community and trust among buyers and sellers. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Reinvent the e-commerce landscape by introducing chat-based sales apps, transforming buyer-seller interactions and fostering engagement. - **Marketplace Platforms:** Disruptive innovation opportunity: Redefine marketplace platforms by creating zero-commission marketplaces, attracting sellers and offering higher value propositions to buyers. - **Online Trading:** Disruptive innovation opportunity: Revolutionize the online trading industry by incorporating social features into e-commerce platforms, facilitating communication and enhancing user experience. ## Related on Trend Hunter - [Chat App E-Commerce Integrations](https://www.trendhunter.com/trends/charles.md) - [AI Haggling Marketplaces](https://www.trendhunter.com/trends/ai-garage-sale.md) - [Conversational E-Commerce Features](https://www.trendhunter.com/trends/attentive.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [AI-Powered Shopping Assistants](https://www.trendhunter.com/trends/chatgptpowered-shopping-assistant.md) - [Chat-Enabled Home Apps](https://www.trendhunter.com/trends/zillow-3.md) - [E-Commerce Chatbot Platforms](https://www.trendhunter.com/trends/embed-chat.md) - [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md)