# Look-Focused eCommerce Plugins The 'Ember' Shopify Plugin Lets Consumers Shop Looks Over Products By Michael Hemsworth | Published 2017-11-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shopify-plugin References: [betalist](https://betalist.com/startups/embercart) & [embercart](https://www.embercart.com) Online shopping has been around for quite some time and hasn't changed much in the way that products are positioned for consumers, so the 'Ember' Shopify plugin looks to take things in a different direction. Rather than simply providing shoppers with a list of products for them to look at, the plugin allows them to [shop a look](https://www.trendhunter.com/trends/ai-powered-styling-experience) by itemizing everything that a model is wearing. This makes it far easier for shoppers to pinpoint something about a look that they like and purchase it instantly, rather than relying on their digital skills to find it elsewhere on the site. The 'Ember' Shopify plugin offers consumers [enhanced control over what they purchase](https://www.trendhunter.com/trends/aienhanced-shopping-experiences) and virtually eliminates the search work that's required to find products they like. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Personalized Shopping Experience:** The 'Ember' Shopify plugin allows consumers to shop looks instead of individual products, providing a more tailored and personalized shopping experience. - **Seamless Product Integration:** The 'Ember' Shopify plugin itemizes everything a model is wearing, making it easier for shoppers to find and purchase specific products. - **Streamlined Purchasing Process:** The 'Ember' Shopify plugin enables instant purchases of desired looks, eliminating the need for shoppers to search for items elsewhere on the site. ### Where This Applies - **Fashion Retail:** The 'Ember' Shopify plugin disrupts the fashion retail industry by revolutionizing how shoppers browse and buy clothing and accessories. - **Ecommerce Technology:** The 'Ember' Shopify plugin introduces a new approach in eCommerce technology by offering enhanced control and personalization in online shopping. - **Digital Marketing:** The 'Ember' Shopify plugin disrupts digital marketing practices by providing a more streamlined purchasing process, optimizing user experience and increasing conversion rates. ## Related on Trend Hunter - [AI-Powered Outfit Shopping Features](https://www.trendhunter.com/trends/ebay-shop-the-look.md) - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [Ecommerce Discovery Tools](https://www.trendhunter.com/trends/ecommerce-discovery.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [AR-Enabled E-Commerce Products](https://www.trendhunter.com/trends/aritize-configurator.md) - [Virtual Interactive Shopping Experiences](https://www.trendhunter.com/trends/appy-pie-endpoint.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md) - [Link In Bio Tools](https://www.trendhunter.com/trends/linkpop.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md)