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# Virtual In-App Business Assistants
Shopify Ping Has Introduced a New In-App Assistant Called Kit

By Ell Smith | Published 2018-06-28 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/shopify-ping
References: [psfk](https://www.psfk.com/2018/06/shopify-ping-merchant-app.html) & [shopify](https://www.shopify.com/blog/shopify-ping?ref=cosy-marketing)

It's hard for entrepreneurs to juggle between different methods of communication to reach different clients, which is why Shopify Ping may serve as such a valuable resource to those seeking a more streamlined means of client communication.

Shopify Ping is an in-app extension that brings all of one's [messenger apps into one place](https://www.trendhunter.com/trends/chatgpt-integrations). Through this platform, business owners or entrepreneurs have access to a more efficient and effective means of reaching the consumer. In addition, this update features a virtual employee called Kit. Kit runs [Facebook](https://www.trendhunter.com/trends/facebook1) ads or various marketing and email campaigns, essentially serving as a [virtual business assistant](https://www.trendhunter.com/trends/product-genius). In addition, Kit can make internet searches, touch up photos or perform other basic tasks.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 16% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### What Makes This Trend Stand Out

- **In-app Business Assistants:** Using in-app assistants like Shopify Ping's Kit can enhance client communication and streamline business operations.
- **Virtual Employee Solutions:** Virtual employees like Kit can help with marketing, advertising, and other basic tasks, providing a cost-effective and efficient alternative to hiring full-time employees.
- **Streamlined Client Communication:** Platforms like Shopify Ping offer entrepreneurs a more efficient and effective means of reaching and engaging with consumers across multiple messenger apps.

### Sectors Adopting This

- **E-commerce Platforms:** E-commerce platforms like Shopify can leverage in-app assistants to provide added value and streamline the business processes for their customers.
- **Marketing and Advertising:** Virtual employee solutions like Kit offer disruptive innovation opportunities for marketing and advertising agencies to automate and optimize tasks, improving efficiency and scalability.
- **Communication and Messaging Apps:** The development of in-app business assistants like Shopify Ping's Kit opens up opportunities for communication and messaging app developers to enhance their platforms and cater to the needs of business professionals.

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