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# Indonesian Food Delivery Services
ShopeeFood is the Food Expansion Branch by Shopee

By Amy Duong | Published 2021-03-18 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/shopeefood
References: [kr-asia](https://kr-asia.com/shopee-is-set-to-enter-the-indonesian-food-delivery-battle-but-can-it-win) & [shopee.co.id](https://shopee.co.id/m/shopee-food)

Shopee is a favorable retail delivery platform in Indonesia and the latest announcement is the ShopeeFood delivery service. The e-commerce platform has been campaigning for the new introduction across its [social media channels](https://www.trendhunter.com/trends/zesty-app) within the past few months. ShopeeFood is to function as a [driver app](https://www.trendhunter.com/trends/uber-eats-and-starship) and uses ShopeePay in collaboration with AtozGo, which is a short-distance [food delivery service](https://www.trendhunter.com/trends/food-delivery-app-development-solutions).

To date, ShopeeFood has onboarded over 500 merchants according to local Indonesian media, Kayadata.co.id. Zennon Kapron from Kapronasia states that ““Food delivery in Indonesia and Southeast Asia is incredibly competitive at the moment, but the market is far from settled [...] ShopeeFood will need to be ready to invest heavily with subsidies for both merchants and users, but given Sea’s stock performance, the required capital shouldn’t be a challenge.”

Image Credit: Shopee

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 33% | Activity: 59% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Key Themes Behind This Trend

- **Food Delivery Competition in Southeast Asia:** Companies should focus on innovative marketing to attract customers and increase brand awareness to stay competitive in the food delivery market in Southeast Asia.
- **E-commerce Expansion Into the Food Delivery Industry:** More e-commerce platforms may follow Shopee's lead and expand into the food delivery industry, offering additional service options for customers.
- **Integration of Mobile Payment in Food Delivery Apps:** By integrating mobile payment options within food delivery apps, companies can increase convenience for customers and provide a seamless experience.

### Where This Applies

- **E-commerce:** E-commerce companies in Southeast Asia can expand into the food delivery industry to increase their customer base and revenue streams.
- **Food Delivery:** Food delivery companies can integrate mobile payment options to provide a better customer experience and stay competitive in the market.
- **Mobile Payment Solutions:** Mobile payment solution providers can partner with food delivery companies to offer convenient payment options and tap into the growing food delivery market in Southeast Asia.

## Related on Trend Hunter

- [Food-Ordering Super App Expansions](https://www.trendhunter.com/trends/fave.md)
- [Indonesian Grocery Delivery Platforms](https://www.trendhunter.com/trends/allofresh.md)
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- [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md)
- [Social Media Shopping Partnerships](https://www.trendhunter.com/trends/youtube-shopping.md)
- [Seafood Delivery Drivers](https://www.trendhunter.com/trends/ceylon-fisheries.md)