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# Shoppable Video Campaigns
Elle Canada's Shop Your Mood Campaign Makes It Easy to Buy from the Bay

By Laura McQuarrie | Published 2014-08-30 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/shop-your-mood
References: [marketingmag](http://www.marketingmag.ca/media/elle-partners-with-hudsons-bay-on-shoppable-videos-122366) & [ellecanada](http://www.ellecanada.com/fashion/shopyourmood/)

Elle Canada and retailer Hudson's Bay teamed up for the 'Shop Your Mood' campaign, made up of five [shoppable videos](https://www.trendhunter.com/trends/elf-cosmetics-twitch) that features apparel and accessories from the Bay.

The videos make use of wireWax and Viewa technology, so that throughout the course of a video, when a shoppable item appears on screen, so does a clickable bubble. When this bubble is pressed, it immediately calls up an image of the item, as well as some basic product information, price and a link where the item can be purchased. As well as being able to [shop instantly from videos](https://www.trendhunter.com/trends/stage-ten), this technology will also help the magazine bridge the gap between digital and print content. With a phone or tablet, now consumers can [scan items they're interested in](https://www.trendhunter.com/trends/fragrance-billboard), making it easy to shop with just the click of a button.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 35% | Activity: 79% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Shoppable Videos:** The integration of interactive elements in videos to enable viewers to shop directly from the content.
- **Augmented Reality Shopping:** The use of augmented reality technology to overlay clickable bubbles on products in videos, allowing viewers to instantly access product information and make purchases.
- **Seamless Omni-channel Experience:** The seamless integration of digital and print content through technology, enhancing the overall shopping experience for consumers.

### Where This Applies

- **Fashion Retail:** Fashion retailers can leverage shoppable video campaigns to make their products easily accessible and boost online sales.
- **Magazine Publishing:** Magazine publishers can utilize shoppable video technology to connect their print content with digital platforms, providing additional value to their readers and advertisers.
- **E-commerce Platforms:** E-commerce platforms can incorporate augmented reality and shoppable video features to enhance user engagement and drive conversion rates.

## Related on Trend Hunter

- [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md)
- [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md)
- [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md)
- [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md)
- [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md)
- [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md)
- [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)
- [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md)
- [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md)