# Altruistic Online Marketplaces 'Shop With Meaning' Sells Socially-Responsible Items with a Story By Bianca | Published 2012-01-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/shop-with-meaning References: [shopwithmeaning.org](http://shopwithmeaning.org) Every day, ShopWithMeaning.org highlights an online store that sells products that give a donation for each item purchased. They also have an [online marketplace](https://www.trendhunter.com/trends/samasemua1) for socially responsible merchandise, where "every item tells a story." The site is broken down into four categories -- *One for One, Socially Responsible Products, Fair Trade* and *Eco Friendly*. Stores currently featured on Shop With Meaning include TOMS Shoes, United Blue, Warby Parker, Sseko Designs, Moral Fibers, Punjammies, WeWOOD, Sevenly, among many others. To top it off, 20% from every item purchased in their online [marketplace](http://shopwithmeaning.org/market/marketplace/index.html) is donated to the charity of the customers' choice, and 10% goes toward helping promote Shop With Meaning. The platform also lets entrepreneurs sell their items, allowing them to list them on the site for free, and keep 70% of the sale price (the other 30% going to the aforementioned charities and marketing initiatives). **Contact Information** Shop With Meaning [website](http://shopwithmeaning.org/) Shop With Meaning on [Twitter](https://twitter.com/#!/ShopWithMeaning) Shop With Meaning on [Facebook](http://www.facebook.com/ShopWithMeaning) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially Responsible E-commerce:** The rise of online marketplaces that sell socially responsible products and donate a portion of proceeds to charity creates opportunities for businesses to engage consumers and promote their altruistic values. - **One-for-one Business Model:** The one-for-one business model, popularized by companies like TOMS Shoes, is being adopted by online marketplaces, providing a disruptive innovation opportunity for businesses to make a positive social impact while generating sales. - **Promoting Ethical Consumption:** Online marketplaces for fair trade, eco-friendly, and socially responsible products are empowering consumers to make ethical purchasing decisions, presenting opportunities for businesses to market their products as sustainable and socially-conscious. ### Industries Being Reshaped - **E-commerce:** The e-commerce industry can tap into the trend of socially responsible online marketplaces, leveraging the power of online platforms to connect consumers with ethical products and promote social causes. - **Fashion:** The fashion industry can embrace the one-for-one business model and partner with online marketplaces to offer socially responsible apparel and accessories, appealing to conscious consumers who want to make a difference. - **Social Entrepreneurship:** The social entrepreneurship industry can benefit from online marketplaces that provide a platform for entrepreneurs to sell their socially responsible products, enabling them to reach a wider audience and amplify their impact. ## Related on Trend Hunter - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [E-Commerce Giving Integration](https://www.trendhunter.com/trends/giving-integration.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md) - [Curated Eco-Conscious Gift Collections](https://www.trendhunter.com/trends/conscious-commerce-space.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md)