# Social Shopping Experiences FabFitFun Recently Debuted the Shop with Friends Feature By Grace Mahas | Published 2021-07-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shop-with-friends References: [retaildive](https://www.retaildive.com/news/fabfitfun-debuts-shop-with-friends-feature-5-day-sales-event/603308/) [FabFitFun](https://www.trendhunter.com/trends/fabfitfun-x-vacation-inc), the brand best known for its [subscription box service](https://www.trendhunter.com/trends/seasonal-summer-box), is aiming to make its platform more of a [social shopping experience](https://www.trendhunter.com/trends/live-social-shopping) with the launch of the new Shop with Friends feature. The new tool lets users invite three of their friends to virtually attend a members-only online sale. The friends can interact with each other in various ways as they browse the products. FabFitFun also stated it will give members $10 credits for each friend who shops during the sale and a $15 credit for each friend who signs up to be a member. The week-long shopping event will take place between July 22 and July 26 with products marked up to 80% off. Image Credit: FabFitFun ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 81% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Social Shopping Experiences:** The rise of social shopping experiences creates opportunities for brands to integrate social interactions into their e-commerce platforms. - **Virtual Events with Friends:** Virtual events with friends are becoming more popular, creating opportunities for brands to monetize social interactions and create communal shopping experiences. - **Gamification of Shopping:** Gamification of shopping experiences with features like interactive browsing and rewards incentivizes customer engagement, potentially leading to increased sales. ### Who This Affects Most - **E-commerce:** E-commerce platforms can integrate social shopping experiences to create a more engaging and interactive shopping experience. - **Subscription Boxes:** Subscription box services can utilize social shopping experiences and virtual events to create a sense of community among subscribers. - **Retail:** With the rise of virtual events, online retailers can create interactive events to showcase and sell products in a new and engaging way. ## Related on Trend Hunter - [Collaborative Shopping Tools](https://www.trendhunter.com/trends/consult-a-friend.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Co-Browsing Shopping Platforms](https://www.trendhunter.com/trends/co-browsing-shopping.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Social Commerce Apps](https://www.trendhunter.com/trends/gist.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Social Shopping Features](https://www.trendhunter.com/trends/shopping-collections.md) - [Peer-Powered Gifting Initiatives](https://www.trendhunter.com/trends/peer-powered-gifting.md)