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# Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More

By Laura McQuarrie | Published 2015-10-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/shop-videos
References: [psfk](http://www.psfk.com/2015/10/minimercial-millennial-shopping-brands-american-express-ge-mikmak.html) & [mikmak](https://www.mikmak.tv/)

The newest addition to MikMak's mobile video shopping network lets users shop videos using a feature called Blank Presents. MikMak first made itself known for an app that produced shoppable infomercials with a comical twist. Now, MikMak is introducing short 30-second "minimercials" backed by brands like GE, [American Express](https://www.trendhunter.com/trends/shopsmall-accelerator) and [Oxygen Media](https://www.trendhunter.com/trends/oxygen-esports).

This style of shoppable videos is designed to be extremely short, sweet and enticing to [Millennials](https://www.trendhunter.com/trends/cold-coffee-range), especially as all of the featured products are sold for under $100.

To create a consistent narrative, multiple minimercials are strung together with a theme and a narrative. For instance, one of the four new series featured on MikMak's platform is: 'GE Presents: Conversations Over Dim Sum.'

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 27% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Short Shoppable Videos:** The rise of short shoppable videos are disrupting traditional advertising by allowing users to make purchases without having to go to a separate website.
- **Mobile Video Shopping:** The convenience of mobile video shopping is disrupting traditional in-store shopping experiences by allowing users to make purchases from their mobile devices.
- **Comical Twist Videos:** The combination of comical and informative videos is disrupting traditional product advertising by making the message more engaging and memorable for viewers.

### Who This Affects Most

- **Retail:** The retail industry has the opportunity to create their own short shoppable videos to showcase their products and offer a seamless purchasing experience for customers.
- **Entertainment:** The entertainment industry has the opportunity to use short shoppable videos to promote their products and offer a new form of advertising to engage viewers.
- **Technology:** The technology industry has the opportunity to create innovative tools and platforms like MikMak to allow for seamless mobile video shopping experiences and attract modern consumers.

## Related on Trend Hunter

- [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md)
- [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md)
- [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md)
- [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md)
- [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md)
- [Digestible Shopping Feeds](https://www.trendhunter.com/trends/amazon.md)
- [AI Shoppable Video Generators](https://www.trendhunter.com/trends/cliphero.md)
- [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md)
- [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md)