# Social Feed Shopping Apps This App Helps Consumers Shop Tommy Hilfiger from the Brand's Instagram By Laura McQuarrie | Published 2017-04-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shop-tommy-hilfiger References: [businesswire](http://www.businesswire.com/news/home/20170427005170/en/) & [itunes.apple](https://itunes.apple.com/de/app/tommy-hilfiger/id1008051174?l=en&mt=8) With a mobile app, consumers may now shop Tommy Hilfiger collections directly from the brand's [Instagram](https://www.trendhunter.com/trends/the-doppl-app) feed, including looks from the TommyxGigi capsule collection created with supermodel Gigi Hadid. This European mobile app was developed in partnership with PredictSpring, offering a convenient way for the clothing collection's target audience to shop their favorite looks. Other than being able to take advantage of features like [Shop-the-Look on Instagram](https://www.trendhunter.com/trends/clone), users will also be able to make the most of notifications, wish lists, purchase history, a store locator, plus in-store product scanning capabilities. The app is also the first from the brand to integrate the Hilfiger Club loyalty program. As Nitin Mangtani, the Founder and CEO of PredictSpring describes: "In an era of mobile first, consumers are spending most of their time on mobile devices, and mobile apps provide an instant, direct-to-consumer shopping experience seamlessly blending content and commerce." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Shopping Apps:** Developing mobile apps for shopping creates a convenient way for consumers to shop directly from social media platforms. - **Shop-the-look Feature:** Implementing a 'Shop-the-Look' feature on social media platforms allows users to directly purchase products they see in images or videos. - **Integrated Loyalty Programs:** Integrating loyalty programs into mobile shopping apps enhances customer engagement and encourages repeat purchases. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can leverage mobile shopping apps to connect with consumers and drive sales through social media platforms. - **Mobile App Development:** The demand for mobile app development is growing as businesses seek to provide a seamless shopping experience for their customers. - **Marketing and Advertising:** Implementing 'Shop-the-Look' features on social media platforms presents new opportunities for marketers to drive sales and increase brand visibility. ## Related on Trend Hunter - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [AI-Powered Try-On Shopping Features](https://www.trendhunter.com/trends/the-doppl-app.md) - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Digital-First Denim Brands](https://www.trendhunter.com/trends/true-religion-2.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md)