# Online Grocery Shopping Communities Instacart Looks to Engage Its Customer Base Through Shop Talk By Daniel Johnson | Published 2020-02-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shop-talk References: [mobilemarketer](https://www.mobilemarketer.com/news/instacart-aims-to-cultivate-online-community-with-new-shop-talk-hub/572600/) & [prnewswire](https://www.prnewswire.com/news-releases/instacart-introduces-shop-talk--a-new-virtual-community-for-shoppers-301007566.html) [Instacart](https://www.trendhunter.com/trends/instacart-and-chatgpt), the produce delivery company, launched a [community hub](https://www.trendhunter.com/trends/tchop) named '[Shop Talk](https://www.trendhunter.com/trends/glossier-and-shop).' Shop Talk will provide customers with a platform to seek out shopping advice, share previous purchase experiences and more. The platform will also have profiles for people who use Instacart. Users can create a profile by submitting personal information. The Shop Talk platform also gives Instacart users the ability to send feedback, and vote on proposed suggestions that could have the platform. Overall the new platform could engage more customers with the service, through fostering online interactions. Additionally, the platform will be better able to know what new service customers may want, and how to improve its already existing service. Image Credit: Instacart ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Online Grocery Communities:** Grocery delivery companies can create online communities where customers can share shopping advice, offer feedback, and engage with the company. - **Customer Profiles:** Creating customer profiles can personalize the grocery shopping experience and enable companies to understand customer preferences. - **Digital Feedback and Suggestions:** Digital platforms for feedback and suggestions can enhance customer engagement and provide valuable insights for business decision-making. ### Sectors Adopting This - **Grocery Delivery:** Online grocery delivery companies can utilize community platforms and customer profiles to increase customer engagement and improve satisfaction. - **E-commerce:** The e-commerce industry can benefit from the use of interactive platforms that strengthen customer relationships and gather valuable data for business intelligence. - **Customer Service:** Enhancing customer feedback and interaction can help customer service industries improve satisfaction and provide better-tailored services. ## Related on Trend Hunter - [Digital Delivery Service Storefronts](https://www.trendhunter.com/trends/instacart-storefront.md) - [Conversational Grocery Shopping](https://www.trendhunter.com/trends/instacart-and-chatgpt.md) - [Secure Data Collaboration Services](https://www.trendhunter.com/trends/data-hub.md) - [Recipe Sharing Platforms](https://www.trendhunter.com/trends/shoppable-recipe.md) - [Omnichannel Grocery Technologies](https://www.trendhunter.com/trends/instacart-1.md) - [Healthy Eating Grocery Initiatives](https://www.trendhunter.com/trends/instacart-health.md) - [AI-Enhanced Grocery Apps](https://www.trendhunter.com/trends/instacart-ai-features.md) - [Multi-Brand E-Commerce Expansions](https://www.trendhunter.com/trends/storefront-pro.md) - [Gamified Shopping Carts](https://www.trendhunter.com/trends/smart-shopping-cart-1.md)