# Apparel Installment Pay Options Dynamite Unveils 'Shop Now Pay Later' Partnership with PayBright By Grace Mahas | Published 2020-06-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shop-now-pay-later References: [newswire](https://www.newswire.ca/news-releases/groupe-dynamite-partners-with-paybright-to-offer-interest-free-installment-payments-in-canada-852652617) & [paybright](https://paybright.com/en/) Canadian fashion retailer, Dynamite (the parent company of [Garage](https://www.trendhunter.com/trends/garage-clothing) clothing), recently announced a new partnership with PayBright in Canada and [Klarna](https://www.trendhunter.com/trends/swipe-to-finance) in the United States to give shoppers interest-free payment installment options. Consumers can now choose not to pay upfront and choose a 4-step installment plan with interest-free, bi-weekly payments for purchases of $35 or higher. "Shopping at Garage and Dynamite is not only about leading fashion, but also choice and convenience. We are constantly enhancing the checkout experience both in-store and online, and that includes how our customers can pay," said Ian Richards, Vice-President, Digital & Loyalty, Groupe Dynamite. "With PayBright in Canada and [Klarna in the US](https://www.trendhunter.com/trends/klarna-memberships), we are giving shoppers payment flexibility, interest-free spending power, and a seamless experience." Image Credit: Dynamite ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 41% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interest-free Payment Installments:** Implementing interest-free payment installment options allows businesses to offer flexibility and convenience to their customers. - **Online Checkout Enhancement:** Continuously improving the online checkout experience through innovative payment options can lead to increased customer satisfaction and loyalty. - **Seamless Payment Experiences:** Creating seamless payment experiences across various payment platforms can improve customer engagement and drive sales. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can leverage interest-free payment installments to attract more customers and increase sales. - **E-commerce:** The e-commerce industry can benefit from enhancing checkout experiences with innovative payment options to improve conversion rates and customer retention. - **Financial Technology:** The financial technology industry can provide cutting-edge payment solutions to businesses looking to offer interest-free payment installments and enhance customer experiences. ## Related on Trend Hunter - [Gas Payment Installments](https://www.trendhunter.com/trends/gas-payment-installment.md) - [BNPL-Enabled Home Retailers](https://www.trendhunter.com/trends/at-home1.md) - [Post-Purchase Payment Features](https://www.trendhunter.com/trends/swipe-to-finance.md) - [Expanded Purchase Financing Tools](https://www.trendhunter.com/trends/klarna-6.md) - [Affordable BNPL Programs](https://www.trendhunter.com/trends/apple-pay-later.md) - [Pay-Later Shopping Cards](https://www.trendhunter.com/trends/klarna-card.md) - [In-Store Installment Payment Features](https://www.trendhunter.com/trends/instore-installment-payment.md) - [Accessible Home Improvement Services](https://www.trendhunter.com/trends/accessible-home-improvement.md) - [BNPL Shopping Subscriptions](https://www.trendhunter.com/trends/klarna-4.md)