# In-The-Dark Cosmetic Pop-Ups KissMe Ferme Debuts the Rouge Shop in the Dark Event By Kalin Ned | Published 2025-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shop-in-the-dark References: [kissme-ferme.jp](https://www.kissme-ferme.jp/content/toriko-popup-202503/)  KissMe Ferme's innovative 'Rouge Shop in the Dark' pop-up event was held in Tokyo's Omotesando district. Running from March 27th until March 30th, this unique experience emphasized a [multisensory approach to lipstick application](https://www.trendhunter.com/trends/gimme-gummy-bar). KissMe Ferme's 'Rouge Shop in the Dark' pop-up encouraged participants to focus solely on the tactile sensation of applying lipstick. The brand encourages this through the facilitation of a [darkened environment](https://www.trendhunter.com/trends/dans-le-noir-eau-de-parfum-de-nuit) that eliminates visual distractions to heighten awareness of texture and comfort. The brand's Rouge Act Tricolor [Touch](https://www.trendhunter.com/trends/a-touch-of-colour-popup) lipstick was the focal point of this event. It was promoted as a velvety and bliss-inducing formula that is available in six shades. Due to the unique and exclusive nature of the 'Rouge Shop in the Dark' pop-up, KissMe Ferme asked visitors to reserve a spot in advance for the full experience. Walk-ins were permitted for general access. Image Credit: KissMe Ferme ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 78% | Activity: 84% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multisensory Beauty Experiences:** Creating beauty experiences that engage multiple senses can transform the way consumers perceive and interact with cosmetic products. - **Dark-room Retail Events:** Hosting events in darkened spaces draws attention to other sensory cues, offering unique engagement opportunities for consumers. - **Reservation-based Pop-ups:** Offering reservation-only pop-up events can increase exclusivity and anticipation, providing a personalized touch to consumer interactions. ### Where This Applies - **Cosmetics:** The cosmetics industry can innovate by developing products and experiences that prioritize sensory engagement over traditional visual appeal. - **Event Management:** The event management industry sees opportunities in crafting unique and exclusive sensory-based experiences that captivate attendees. - **Retail Innovation:** Retail innovation in incorporating sensory elements into the shopping experience can set brands apart in competitive markets. ## Related on Trend Hunter - [Vegan Beauty Pop-Ups](https://www.trendhunter.com/trends/velvety-lipstick-balms.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Luxurious Lipstick Pop-Ups](https://www.trendhunter.com/trends/spike-valentino-popup.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Multi-Sensory ASMR Experiences](https://www.trendhunter.com/trends/dubai-airport-popup.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md)