# Boozy Tea Shop Hybrids Russell Sage Studios Arranges a Rich & Colorful Interior for Teatulia By Kalin Ned | Published 2018-11-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shop-hybrids References: [dezeen](https://www.dezeen.com/2018/11/02/teatulia-russell-sage-studios-tea-shop-covent-garden-london/) & [russellsagestudio](https://www.russellsagestudio.co.uk/) Located in the trendy, tourist-packed shopping district of Covent Garden, London, this shop hybrid is the epitome of convergence. Designed by Russell Sage Studios, [Teatulia](https://www.trendhunter.com/trends/hard-sipper-house-punch) is an establishment that grants consumers access to tea from Bangladesh during the day and turns into a [cocktail bar at night](https://www.trendhunter.com/trends/atelier-sun). The offerings consist of six brews of hot tea and tea-inspired alcoholic beverages. This dynamic approach to business is sure to appeal to a wide audience and increase loyalty in consumers. The colorful and contemporary brand identity was successfully executed by [Here Design](https://www.trendhunter.com/trends/quisimangia), ensuring that guests feel welcomed. While Teatulia's products have graced the shelves of luxury retailers for quite some time, the new location is the company's first brick-and-mortar store in the city. The design of the shop hybrid brings about a cheerful, upbeat atmosphere. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Tea Cocktails:** More establishments are mixing tea with alcohol to create unique, flavorful beverages. - **Day-to-night Business Models:** More businesses are adopting hybrid models that cater to different consumer needs at different times of the day. - **Ethnic Fusion Cuisine:** Combining elements of different cultures and cuisines is becoming more popular among restaurants and food establishments. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can take inspiration from Teatulia's fusion of traditional and modern elements to create unique and dynamic products and experiences for customers. - **Hospitality:** The hospitality industry can utilize Teatulia's day-to-night business model to offer guests different services and experiences throughout their stay. - **Retail:** The retail industry can use Teatulia's successful branding strategy to create a welcoming and appealing atmosphere for customers to keep them loyal and coming back for more. ## Related on Trend Hunter - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Tea-Honoring Angular Libraries](https://www.trendhunter.com/trends/atelier-xi-2.md) - [Bespoke Tea Boutique Platforms](https://www.trendhunter.com/trends/global-site.md) - [Immersive Boba Tea Shops](https://www.trendhunter.com/trends/yoozoo.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md) - [Tea Atelier Stores](https://www.trendhunter.com/trends/tea-atelier.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md)