# Tailored Luxury Marketplaces 'Shop Hers' Matches Women with Similar Body Measurements and Closets By Laura McQuarrie | Published 2016-03-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shop-hers References: [itunes.apple](https://itunes.apple.com/ca/app/shop-hers/id915828056?mt=8) Shop Hers is a P2P marketplace that sets itself apart by focusing on the sales of luxury apparel and accessories. Depending on how motivated a user is to tell, some of the [secondhand designer items](https://www.trendhunter.com/trends/consignment-retailers) listed may be available at extremely discounted prices, which is appealing to those who prefer peer-to-peer shopping. Customization is also highly valued when it comes to the sales of upscale goods, so Shop Hers caters to its female users with a feature called 'Style Soul Mates.' This unique feature of the upscale P2P marketplace takes care to match one woman's measurements with another woman of similar proportions. On top of this, [similar styles are compared](https://www.trendhunter.com/trends/amazon-x-wishi) so that it's easy for a woman to identify another user's closet where there are bound to be many treasures she will be interested in buying. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Tailored Luxury Marketplaces:** P2P luxury marketplaces are creating innovative shopping experiences through customization and matching features. - **Secondhand Luxury Sales:** Peer-to-peer shopping for luxury designer items is becoming more popular due to the opportunity for steep discounts. - **Personalized Clothing:** The trend towards tailored clothing is expanding into the luxury market, with matching features for women of similar proportions. ### Industries Being Reshaped - **Fashion Industry:** Luxury apparel and accessories sales are being disrupted by P2P marketplaces with customized matching features. - **Online Retail Industry:** The rise of P2P marketplaces for luxury items is changing the way consumers shop online for high-end fashion. - **Recycling Industry:** Secondhand luxury sales are creating new opportunities for the recycling industry to repurpose designer items. ## Related on Trend Hunter - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Social Media Pre-Owned Luxury Marketplaces](https://www.trendhunter.com/trends/leprix-1.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md) - [Seamless Second-Hand Retail Expansions](https://www.trendhunter.com/trends/consignment-retailers.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md)