# Clubhouse-Inspired Retail Interiors This Upscale Geneva Shop for Men's Footwear Boasts a Bar By Rebecca Byers | Published 2015-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shop-for-men References: [retaildesignblog.net](http://retaildesignblog.net/2015/05/26/brogue-shoe-store-by-magma-vision-despace-design-geneva-switzerland/) & [magma-design.ch](http://www.magma-design.ch/382755/5399691/recent-projects/recent-projects-brogue-geneva-switzerland) BROGUE, the iconic Geneva shop for men's footwear, recently relocated to a contemporary new space that offered more room and the chance to create a refreshed retail experience. Known for its lavish [personalized shoe shine service](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) and selection of wares from the finest men's footwear brands from around the world, BROGUE aimed to create a more welcoming environment that gave special attention to the customer experience. With a [relaxed wooden interior](https://www.trendhunter.com/trends/stffa), the new boutique is characterized by its lounge area and bar, where customers can relax and pause to enjoy a drink while browsing the impressive selection. The shop-in-shop has been described as "English-club style." The upscale boutique boasts a champagne bar, reception area and a main sales space that features a dedicated corner for iconic British footwear brand [Crockett & Jones](https://www.trendhunter.com/trends/crockett-jones2). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Clubhouse-inspired Interiors:** Opportunity to rethink traditional retail layouts and incorporate leisure and hospitality experiences in-store. - **Shoe Shine Services:** Upscale stores can provide luxury shoe care services to enhance the customer experience and increase brand loyalty. - **Shop-in-shop Concept:** Collaborating with iconic brands to create dedicated corners within a retail space helps attract brand-loyal customers and expand offerings. ### Industries Being Reshaped - **Retail:** Innovation in retail design and services can foster strong customer relationships and drive sales. - **Luxury Goods:** Providing personalized and luxurious experiences such as shoe shine services and high-end hospitality amenities can differentiate brands in the competitive luxury market. - **Footwear:** Collaborating with renowned footwear brands and offering the highest quality products can attract discerning customers seeking superior craftsmanship and style. ## Related on Trend Hunter - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Wooden-Accented Luxury Retail Interiors](https://www.trendhunter.com/trends/bottega-venetas.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Tavern-Style Glassware Showrooms](https://www.trendhunter.com/trends/bobo.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Radial Modern Barbershops](https://www.trendhunter.com/trends/modern-barbershops.md)