# Radiant Retro Jewelry Campaigns The 2013 Fresh Collection Video by Shop for Jayu is Playful By Jen Chae | Published 2013-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shop-for-jayu References: [ShopforJayu](http://www.ShopforJayu.com) & [facebook](https://www.facebook.com/pages/Shop-For-Jayu/343173009045208?directed_target_id=0) Everything about this Shop for Jayu campaign video is feelgood. From the brightly set footage to its vivacious score, the short movie portrays what it’s like to look and feel lighthearted. Not to mention the models’ mile-wide smiles—I mean, who wouldn’t be cheerful all decked out in gorgeous pieces from the new Fresh Collection? The new campaign has a [retro-esque feel](https://www.trendhunter.com/trends/vintageinspired-jewelry); we see traces of the 60s housewife in the models’ tight-knit prints and clean-cut shift dresses. Adorned with the brand’s newest pieces, two immaculately polished models are seen running through willow trees and prancing along a beach with pink parasols. The video is a great example of [emotion-inducing marketing](https://www.trendhunter.com/trends/mwcurated), spreading feelgood vibes to its viewers. Shop for Jayu offers affordable jewelry that lasts longer than retail goods. Everything on its website is under $60. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Emotion-inducing Marketing:** Opportunities for brands to create campaigns that evoke positive emotions and resonate with consumers. - **Retro-inspired Fashion:** Opportunities for fashion brands to incorporate vintage elements into their designs and marketing strategies. - **Affordable Luxury Goods:** Opportunities for brands to offer high-quality products at accessible price points. ### Where This Applies - **Fashion:** Brands can integrate retro-inspired designs and emotion-inducing marketing to stand out in a crowded industry. - **Jewelry:** Jewelry brands can focus on affordable luxury goods to attract budget-conscious consumers while emphasizing the quality of their products. - **Marketing and Advertising:** Opportunities for marketers to think outside the box and create campaigns that evoke positive emotions to engage consumers. ## Related on Trend Hunter - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Festive Jewelry Lines](https://www.trendhunter.com/trends/holiday-2025-collection.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)