# Rugby-Themed Editorials The Shop Australia 'Playing the Field' Photoshoot Stars Isabelle S By Meghan Young | Published 2013-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shop-australia-playing-the-field References: [fashiongonerogue](http://www.fashiongonerogue.com/isabelle-s-sporty-glam-shop-australia-shoot-steven-chee/) & [seechee](http://www.seechee.com/) The Shop Australia 'Playing the Field' editorial revolves around an adorable photoshoot in which model Isabelle S joins the boys for a [game of rugby](https://www.trendhunter.com/trends/furon-v8-collection). Granted, she is not dressed the part at all. Instead, the editorial encourages women to "tackle party-dressing decisions with sleek, sporty cuts," as written in the magazine. In a way, the blonde beauty can be taken for the fun-loving girlfriend of one of the players. Lensed by photographer Steven Chee, the Shop Australia 'Playing the Field' editorial was styled by Charlotte Stokes. Concentrating on [curve-hugging numbers](https://www.trendhunter.com/trends/songs-of-siren), the looks are very contemporary with "graphic lines, [bold color-blocking and mesh details](https://www.trendhunter.com/trends/modern-activewear)," notes Fashion Gone Rogue. The athletic touches does not interfere with the wardrobes sexiness, though. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sport-inspired Fashion:** Design and style clothing with sporty accents that fuse fashion and athletics. - **Gender-bending Fashion:** Push boundaries and challenge stereotypes by featuring alternative gender expressions in editorials and advertisements. - **Editorials Featuring Playful Nostalgia:** Engage audiences with images that evoke a time when we were carefree and devoid of gender norms. ### Sectors Adopting This - **Fashion:** Create sport-inspired clothing that elevates the industry and satisfies the needs of consumers in search of athletic yet fashionable pieces. - **Publishing:** Engage readers with nostalgic visuals that challenge traditional constructions of gender and reflect innovative artistic vision. - **Marketing and Advertising:** Employ imagery and messaging that playfully subverts gender norms to create campaigns that resonate with audiences and build brand loyalty. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md)