# Floral Cocktail Bars Fleuriste ST~GERMAIN is a Flower Shop and Cocktail Bar By Laura McQuarrie | Published 2021-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shop-and-cocktail-bar References: [prnewswire](https://www.prnewswire.com/news-releases/stgermain-elderflower-liqueur-introduces-fleuriste-stgermain-a-creative-interpretation-of-a-flower-shop-in-collaboration-with-james-whiteside--laura-kim-301353903.html) Fleuriste ST~GERMAIN is a [flower shop and cocktail bar](https://www.trendhunter.com/trends/drink-a-flower) from [ST~GERMAIN Elderflower Liqueur](https://www.trendhunter.com/trends/stgermain-campaign) that serves as a fresh and inspiring destination, as well as one that helps to promote a sense of community after a long period of separation and isolation. The hybrid shop was created in collaboration with artistic visionaries and it offers exclusive performances, a [bespoke Spritz station](https://www.trendhunter.com/trends/aperol-festive-spritz-window) and artfully crafted cocktails to fuel a creative resurgence in the community. Since every single bottle of ST~GERMAIN is made from up to 1,000 fresh, handpicked elderflower blossoms, the shop serves as a creative way to educate consumers about the product, spark conversations and treat people to performances, original designs and plenty of other on-site exclusives that refresh the experience of traditional French salons. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 66% | Activity: 50% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flower-cocktail Hybrid Businesses:** Combining the experience of a flower shop and cocktail bar offers potential for unique and visually appealing business models. - **Community-driven Experiences:** Focusing on community events, performances, and bespoke stations can drive repeat business and strengthen customer loyalty. - **Education Through Experience:** Creating unique and immersive experiences around a product can increase awareness and brand loyalty. ### Where This Applies - **Hospitality:** The hospitality industry can create hybrid spaces and experiences that differentiate from competitors, while strengthening community engagement. - **Alcohol:** Alcohol producers can create immersive experiences around their products to educate and engage customers, while building brand loyalty. - **Floristry:** Flower shops can offer new and compelling experiences, driving customer engagement and sales, by incorporating cocktails and other bespoke stations. ## Related on Trend Hunter - [Cocktail-Paired Nail Polishes](https://www.trendhunter.com/trends/stgermain-x-miniluxe-royale-gift-set.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Artfully Glamorous Cocktail Bars](https://www.trendhunter.com/trends/mot-hennessy-1.md) - [Floral-Infused Cocktail Cubes](https://www.trendhunter.com/trends/infused-cocktail-cubes.md) - [Transportive Cocktail Bars](https://www.trendhunter.com/trends/prequel-co-apothecary.md) - [Cozy Floral Bar Decors](https://www.trendhunter.com/trends/floral-bar-decor.md) - [Sophisticated Cozy Cocktail Bars](https://www.trendhunter.com/trends/cozy-cocktail-bar.md) - [Distilled Floral Negronis](https://www.trendhunter.com/trends/stuzzi-per-negroni-gin.md) - [Fashion Brand Cocktails](https://www.trendhunter.com/trends/gucci-elisir-delicriso.md)