# Zombie-Shooting Publicity Stunts Wacky Promo From Loducca, Brazil for the Walking Dead TV Series By Ryan Fowler | Published 2013-03-20 | Updated 2013-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shooting-zombies References: [youtube](http://www.youtube.com/watch?v=Z6-Bj9MM-H4&feature=youtu.be) If you love the hit TV series The Walking Dead, shooting zombies most certainly interests you. An ad Agency called Loducca in Brazil has come up with a [fantastic idea to promote the show](https://www.trendhunter.com/trends/legitimate-you), creating a number of [zombie target posters](https://www.trendhunter.com/trends/scary-good-campaign) and filming themselves actually shooting them at the range. Each poster has a different zombie, along with the Walking Dead logo sported in large font. I personally love this. With all of the hype the [thousands of promos](https://www.trendhunter.com/trends/dreamies-treats) and different types of media that The Walking Dead uses to advertise, this offers something truly exciting and different. I would do absolutely anything to go to the shooting range for the day to blast these zombie posters with a variety of real firearms, all to promote one of my favorite shows. Thumbs up to Loducca, Brazil for the creativity and possibly the best day at work ever. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Creating interactive experiences that engage consumers in unique and exciting ways, such as shooting range publicity stunts, can capture attention and generate buzz. - **Branded Social Experiences:** Using branded experiences, like shooting range activities, to promote TV shows or products can create memorable interactions and enhance brand loyalty. - **Novelty Marketing Campaigns:** Innovative and unconventional marketing campaigns, like shooting zombie target posters, can help brands stand out in a crowded market and generate excitement among target audiences. ### Industries Being Reshaped - **Entertainment:** Incorporating interactive and memorable experiences, like shooting range promotions, into entertainment marketing strategies can enhance audience engagement and drive fan enthusiasm. - **Advertising:** Utilizing innovative and unconventional advertising techniques, such as shooting range stunts, can attract attention, foster brand recognition, and differentiate businesses from competitors. - **Media:** Leveraging unique and engaging media campaigns, like shooting zombie posters, can captivate audiences, create viral buzz, and maximize brand exposure across various platforms. ## Related on Trend Hunter - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Zombie Survival Challenges](https://www.trendhunter.com/trends/bullets-brains.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)