# Virtual Reality Magazines Shonen Jump's 'VR Jump' Includes a Headset for Viewing Content By Laura McQuarrie | Published 2016-12-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shonen-jump References: [japantrends](http://www.japantrends.com/shonen-jump-launches-first-virtual-reality-magazine-japan/) & [viz](https://www.viz.com/shonenjump) 'Shonen Jump' is the name of a weekly manga magazine that's published and distributed in Japan, featuring stories from Dragon Ball Yu-Gi-Oh! and other popular manga series. Now, Shonen Jump is set to launch an all-new virtual reality magazine called 'VR Jump,' which puts a focus on [emerging technologies and games](https://www.trendhunter.com/trends/chop-reality). Like many other Japanese magazines, VR Jump comes with an "omake," or a "giveaway." In order to help its readers enjoy and immerse themselves in the content to the fullest, the magazine comes with a free [VR head-mounted display](https://www.trendhunter.com/trends/android-xr). This is particularly useful, especially considering [virtual reality headsets](https://www.trendhunter.com/trends/lightweight-vr-headset) are too currently costly for the average person to afford. In Japan, VR Jump is identified as a "mook," which is a publication that adopts the physical form of a magazine and the long shelf life of a book. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Magazines:** Opportunity to create immersive and interactive virtual reality content in magazine format. - **Free VR Headsets:** Opportunity to provide complimentary VR headsets for enhanced user experience and accessibility. - **Mooks:** Opportunity to combine the traditional magazine format with the durability of a book. ### Where This Applies - **Publishing:** Publishers can explore the creation and distribution of virtual reality magazines. - **Virtual Reality:** Companies in the virtual reality industry can develop innovative VR content and complementary hardware. - **Retail:** Retailers can offer VR headsets as promotional items to drive customer engagement. ## Related on Trend Hunter - [Immersive Reading Headsets](https://www.trendhunter.com/trends/sol-reader-1.md) - [High-Motion VR Action Games](https://www.trendhunter.com/trends/attack-on-titan-vr-unbreakable.md) - [Manga Video Game Studios](https://www.trendhunter.com/trends/shueisha-games.md) - [Affordable Manga Subscriptions](https://www.trendhunter.com/trends/viz-manga.md) - [Game-Based VR Subscriptions](https://www.trendhunter.com/trends/meta-3.md) - [Limited Manga Apparel](https://www.trendhunter.com/trends/shonen-jump-store.md) - [Ultra-Lightweight VR Headsets](https://www.trendhunter.com/trends/meganex.md) - [VR-Enabling Exercise Attachments](https://www.trendhunter.com/trends/360vrfit.md) - [Fitness-Focused VR Wearables](https://www.trendhunter.com/trends/hemvr.md)