# Board Game-Inspired Chocolates The 'Shogi de Chocolat' Takes Cues from a Traditional Japanese Game By Laura McQuarrie | Published 2017-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shogi References: [japantrends](http://www.japantrends.com/shogi-de-chocolat-promotes-japanese-board-game/) & [japantrendshop](http://www.japantrendshop.com/shogi-de-chocolat-p-3934.html) "Shogi" is a [traditional Asian board game](https://www.trendhunter.com/trends/chair-chess) that is often called "Japanese chess," with pieces that feature distinctive kanji characters. The 'Shogi de Chocolat' is an eight-piece confectionery set that takes inspiration from this age-old game, with small pieces that look just like classic playing pieces. Since the product has been officially approved by the [Japan Shogi Association](https://www.trendhunter.com/trends/panda-oreos) and it is meant to have international appeal to increase awareness of the game, the shapely chocolate set is sold with descriptions of the game in both English and Japanese. While multiple sets may have to be purchased to enjoy a full game, the novelty chocolates will surely expand one's appreciation for the game. The two-player strategy board game-themed [milk chocolate set](https://www.trendhunter.com/trends/palm-bites) makes a perfect gift for chocolate lovers, gaming enthusiasts and travelers who love discovering what makes cultures around the world so unique. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Board-game Themed Confectioneries:** Combining the world of food and games creates a unique opportunity to disrupt both industries with cross-functioned products. - **Cultural Infused Gifts:** Infusing popular cultural trends into consumable goods expands their potential demographics and audience engagement. - **Promoting International Traditions:** Creating and exporting niche products, like Shogi de Chocolat, is a potential way to increase awareness and appreciation for international traditions. ### Industries Being Reshaped - **Food and Beverage:** Combining traditional practices with unique twists can disrupt the standard food industry with unique and saleable products. - **Gaming Industry:** Creative marketing can generate wider recognition for niche board games while setting novel ideas, like game-themed confections. - **Travel Industry:** Incorporating cultural trends into souvenir products can promote international awareness among a diverse range of travelers. ## Related on Trend Hunter - [Video Game-Themed Chocolates](https://www.trendhunter.com/trends/slime-valentines-day-chocolates.md) - [Video Game-Themed Chocolate Gifts](https://www.trendhunter.com/trends/nintendo-and-godiva.md) - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [Edible Adventure Game Sets](https://www.trendhunter.com/trends/gummyquest.md) - [Intelligent Portable Board Games](https://www.trendhunter.com/trends/eifplay.md) - [Cheese-Infused Luxury Chocolates](https://www.trendhunter.com/trends/m-cacao-fromage-chocolate-collection.md) - [Indulgent Library-Themed Chocolate Sets](https://www.trendhunter.com/trends/koho-chocolate.md) - [Black Dragon Sake Chocolates](https://www.trendhunter.com/trends/truffle-chocolate-kokuryu-daiginjo-tatsu.md)