# Shoe-Shaped Beer Koozies New Balance and Miller Lite Created the Shoezie for Father's Day By Laura McQuarrie | Published 2021-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shoezie References: [prnewswire](https://www.prnewswire.com/news-releases/this-fathers-day-miller-lite-and-new-balance-drop-the-first-ever-shoe-for-your-beer-the-shoezie-301302984.html) & [TheShoezie](http://www.TheShoezie.com) [New Balance](https://www.trendhunter.com/trends/new-balances-tech-explosion), the creator of the "Dad Shoe," teamed up with [Miller Lite](https://www.trendhunter.com/trends/beercubes1) to create a limited-edition Shoezie, a shoe-shaped koozie for holding a beer. The Shoezie is made from the same materials as a classic New Balance 624 Trainer yet its shape is perfectly tailored for a can of beer. The unusual koozie is outfitted with a rubber sole and breathable leather components to keep cans cold and supported so that dads can have drinking experiences in style and comfort. Fans have the chance to claim a Shoezie for Father's Day this year and the limited-edition koozie will be making appearances on social media thanks to shots with real-life dads chosen as models for "relatable dad settings" like watching TV standing up, cleaning the garage and more. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 99% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Novelty Koozies:** Opportunity to create more novelty koozies in fun, unusual shapes like shoes or other everyday objects. - **Branded Collaboration Products:** Opportunity for brands to collaborate in creating unique products, offering new ways to connect with consumers and increase brand awareness. - **Limited-edition Collectibles:** Opportunity for companies to create limited-edition versions of their products, thereby creating a sense of exclusivity and urgency among consumers. ### Who This Affects Most - **Beverage:** Opportunity to create custom koozies or other beverage accessories to enhance consumer experience and increase brand loyalty. - **Fashion:** Opportunity for fashion brands to collaborate with other industries in creating unique, stylish products beyond traditional clothing and accessories. - **Marketing and Advertising:** Opportunity for companies to create memorable, unique products to boost brand awareness and social media engagement through buzzworthy collaborations. ## Related on Trend Hunter - [Boat Shoe Beer Holders](https://www.trendhunter.com/trends/natty-light-sperry.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Extravagant Dad-Inspired Shoes](https://www.trendhunter.com/trends/new-balances-tech-explosion.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md)