# Self-Designed Heels ‘Shoes of Prey' Can Create the Pair of Your Dreams By Luisa Amanda Gomes | Published 2010-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shoes-of-prey References: [translate.google](http://translate.google.ca/translate?hl=en&sl=fr&tl=en&u=http://www.thetrendygirl.net/) & [shoesofprey](http://www.shoesofprey.com) ‘Shoes of Prey’ is an Australian website where die hard shoe fans can [create shoes from their fantasies](https://www.trendhunter.com/trends/airimagination). When you hunt for the [perfect pair of shoes](https://www.trendhunter.com/trends/john-fluevog), you typically already have a pair in mind. Avoid disappointment when retailers cannot provide you the shoes of your deepest desires because ‘Shoes of Prey’ will be there for you. You can pick out the [colors, texture, materials](https://www.trendhunter.com/trends/oasis-society) and create it on their website. Another frustration that shoe hunters will avoid here is that these shoes will always be in your size—unless you don’t know your own size. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Customized Footwear:** Disruptive innovation opportunity: Develop a platform that allows customers to fully customize their footwear, from colors and textures to materials. - **Direct-to-consumer Shoes:** Disruptive innovation opportunity: Establish an online platform that enables customers to design and order shoes directly, eliminating the need for traditional retail channels. - **Personalized Sizing:** Disruptive innovation opportunity: Pioneer technology that accurately measures and recommends shoe sizes based on individual foot characteristics, ensuring a perfect fit for customers. ### Where This Applies - **E-commerce:** Disruptive innovation opportunity: Create an e-commerce platform specializing in customizable footwear, enhancing customer satisfaction through personalization. - **Fashion and Apparel:** Disruptive innovation opportunity: Introduce a fashion brand that offers personalized shoe designs, catering to individual preferences and enabling unique self-expression. - **Footwear Manufacturing:** Disruptive innovation opportunity: Streamline and automate the footwear manufacturing process to efficiently produce customized shoes on-demand, reducing costs and waste. ## Related on Trend Hunter - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md) - [3D Printed Shoe Platforms](https://www.trendhunter.com/trends/customfit-3d-printed-shoes.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Comfort-Forward High Heels](https://www.trendhunter.com/trends/vida-collection.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Footwear Product Image Generators](https://www.trendhunter.com/trends/shoe-fyi.md) - [Comfortable Hybrid Heels](https://www.trendhunter.com/trends/sneex.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md)