# Shoes as Little Black Dresses Strada Ad Capitalizes on Fashionista Staples By Ayman | Published 2008-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shoes-little-black-dresse-strada-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/strada_like_a_little_black_dress) It’s a well-known fact that a LBD (Little Black Dress) is an essential component in any stylish woman’s wardrobe. [Women’s shoe brand](https://www.trendhunter.com/trends/ultrastylish-footwear), Strada, use that notion to promote their shoes. The ad is an illustration of a female wearing a black dress that looks like a Strada shoe with a copy that reads, “Strada… like a [little black dress](https://www.trendhunter.com/trends/the-shirt-dress-collection).” The ad was created by New Moment New Ideas Company Y&R;(Belgrade, Serbia) with creative director Dragan Sakan and Copywriter / Art Director Slavisa Savic. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 8% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Fashion Staples:** Exploring the versatility of iconic wardrobe essentials opens up opportunities for fashion brands to innovate and disrupt. - **Lifestyle Branding:** Connecting products to aspirational lifestyles allows brands to tap into consumer desires and create disruptive marketing strategies. - **Visual Storytelling:** Utilizing compelling visuals and creative copywriting can captivate audiences and disrupt traditional advertising methods. ### Where This Applies - **Fashion Retail:** By capitalizing on the popular appeal of staple fashion items, brands in the fashion retail industry can create innovative collections and marketing campaigns. - **Advertising and Marketing:** Integrating visual storytelling techniques into advertising and marketing campaigns can disrupt traditional approaches and capture consumer attention. - **Creative Design:** Exploring unconventional ways to merge fashion and design elements in ad campaigns offers disruptive innovation opportunities for the creative design industry. ## Related on Trend Hunter - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Event-Ready Spring Shoes](https://www.trendhunter.com/trends/aldo-1.md) - [Varied Stylish Supportive Pumps](https://www.trendhunter.com/trends/stessy.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md)