# Personal Sneaker Deliveries Reebok's Runners Have Shoes Delivered to Your Door By Laura McQuarrie | Published 2014-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shoes-delivered-to-your-door References: [adweek](http://www.adweek.com/adfreak/tweet-hashtag-nyc-and-reebok-could-run-pair-sneakers-over-you-159778) & [fitness.reebok](https://fitness.reebok.ca/Running/Stories/2014-08/ZJET-Human-Dispatch-Service---How-It-Works/) If you're living in New York and have been dying to get your hands on a pair of the [Reebok](https://www.trendhunter.com/trends/danielle-guizio1) ZJet sneakers, with the #ReebokHDS campaign, it's extremely easy to have the shoes delivered to your door. New Yorkers who tweet their shoe size and address with the #ReebokHDS tag are eligible to make use of Reebok's [Human Dispatch Service](https://www.trendhunter.com/trends/human-powered-health). This service shows off the true speed of the shoes by having each pair of shoes delivered by a delivery person on foot. As well as simply reinforcing personal service, the Human Dispatch Service also serves as a testimony for the shoes, showing off how the unique features of the ZJet running shoe, such as how it "propels the runner forward with the power of air." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Personal Delivery Services:** Opportunity for delivery companies to specialize in personalized, on-foot delivery services for niche products. - **Customized Social Media Campaigns:** Companies can create custom hashtags on social media platforms to engage customers and offer personalized experiences. - **Product Endorsements Through Delivery Innovation:** Opportunity for brands to endorse their products by showcasing the speed and efficiency of delivery services, while providing a unique experience for customers. ### Where This Applies - **Delivery Services:** The delivery industry can offer personalized, niche services for specific products by innovating with on-foot delivery and social media engagement. - **Sports Apparel:** Sports apparel brands can showcase their products by offering unique delivery experiences through innovative delivery services. - **Social Media Marketing:** Marketing firms can create custom social media campaigns for their clients, leveraging innovative delivery services to offer personalized experiences and engage with customers on a deeper level. ## Related on Trend Hunter - [Sneaker-Stealing Campaigns](https://www.trendhunter.com/trends/rob-it-to-get-it.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Premium Foam Running Shoes](https://www.trendhunter.com/trends/reebok-floatzig-1.md) - [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md)