# Stretching Shoelace Replacements The Hickies 2.0 are a New Shoelace System with Comfort in Mind By Michael Hemsworth | Published 2017-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shoelace-replacement References: [yankodesign](http://www.yankodesign.com/2017/07/20/the-perfect-replacement/) Coming as a new iteration of the brand's original product, the Hickies 2.0 shoelace replacements work to provide users with a comfortable experience that is achieved by incorporating an optimized design. The Hickies 2.0 work by being laced into the eyeholes on your shoes like traditional laces except they don't require tying in order to be kept in place thanks to the stretching nature of the individual units. Users can [lace them as they see fit](https://www.trendhunter.com/trends/instapump-fury-3) in order to create a tight, loose or regular fit that is contoured to their needs to eliminate the need to ever tie their laces again. The Hickies 2.0 shoelace replacements come in a [variety of color options](https://www.trendhunter.com/trends/modular-footwear-design) to make them suitable for adults and kids alike. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Stretching Shoelace Replacements:** The Hickies 2.0 utilize stretching units to eliminate the need for tying shoelaces. - **Optimized Design:** The Hickies 2.0 incorporate an optimized design to provide users with a comfortable shoelace replacement. - **Customizable Fit:** Users can lace the Hickies 2.0 as they see fit to create a tight, loose, or regular fit that is contoured to their needs. ### Where This Applies - **Footwear:** The footwear industry can explore incorporating stretching shoelace replacements to enhance convenience and comfort for their customers. - **Sportswear:** Sportswear companies can integrate the Hickies 2.0 shoelace replacements into their products to enhance performance and convenience for athletes. - **Fashion Accessories:** Fashion accessory brands can offer the Hickies 2.0 as an innovative option for customers looking for unique and comfortable shoelace replacements. ## Related on Trend Hunter - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Japanese Wrap-Inspired Shoes](https://www.trendhunter.com/trends/vibrams-furoshiki-kicks.md) - [Tech-Influenced Lace-Free Sneakers](https://www.trendhunter.com/trends/hoka-project-transport.md) - [Sleek Lace Trimmer Designs](https://www.trendhunter.com/trends/lace-up.md) - [Lace-Free Active Recovery Sneakers](https://www.trendhunter.com/trends/hoka-skyward.md) - [Intuitive Slip-On Hiking Sneakers](https://www.trendhunter.com/trends/hoka-anacapa-2-freedom.md) - [Velcro-Enclosed Lifestyle Sneakers](https://www.trendhunter.com/trends/hal-studios-1.md) - [Toggle Securement Running Shoes](https://www.trendhunter.com/trends/nike-pegasus-easyon-blueprint.md) - [Comfort-Focused Hands-Free Slip-In Shoes](https://www.trendhunter.com/trends/slipin-shoes.md)