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# Protesting With Footwear
Tibet Activists Throws Shoe At China Premier In The UK

By Peter Tanner | Published 2009-02-03 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-throwing-shoe-thrown-at-china-premier
References: [google](http://www.google.com/hostednews/ap/article/ALeqM5hWXw1OmkKSVlHhJpYFL7YhSrL-YwD963S5TG0)

A shoe was thrown by a protester at China's premier Wen Jiabao Monday during a speech at [Cambridge University](https://www.trendhunter.com/trends/fourday-working-week). The shoe missed Jiabao, and the protester was escorted out of the auditorium.

Unlike when [a shoe was thrown](https://www.trendhunter.com/trends/soles4souls-canada) at George Bush last year, the Chinese Premier didn't even have to duck. Jiabao has been followed by protesters during his entire 3 day visit to the U.K., demonstrating over Chinese policy in Tibet.

**Implications** - Consumers in contemporary society are constantly looking for [new ways to express themselves](https://www.trendhunter.com/trends/free-your-feet). Products that do this are appealing to those who want to make a statement and differentiate themselves from other shoppers. Companies could create more self-expressive items in order to attract more attention to their brand.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Self-expressive Footwear:** Footwear products that offer a way for consumers to express themselves and make a statement are becoming increasingly popular.
- **Political Protest Products:** Products that offer a way for people to show support for political causes or protest against governments are gaining traction.
- **Activism-inspired Fashion:** Fashion brands are tapping into the activism trend, creating clothing and accessories that allow consumers to show their support for social and political causes.

### Industries Being Reshaped

- **Footwear Industry:** The footwear industry can capitalize on the trend of self-expression by creating shoe designs that allow consumers to make a statement.
- **Fashion Industry:** The fashion industry can take advantage of the trend of activism to create clothing and accessories that allow consumers to show their support for social and political causes.
- **Marketing Industry:** The marketing industry can help brands create campaigns and product designs that tap into the trend of self-expression and activism to attract more attention to their brand.

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