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# Vintage-Styled Lookbooks
Shoe the Bear & Bibi GHOST Collaborate on Spring/Summer Collection

By Ryan Hinkson | Published 2010-07-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-the-bear-bibi-ghost
References: [behance.net](http://www.behance.net/gallery/Shoe-The-Bear--Spring-Summer-2011-Collection/589605) & [shoethebear](http://www.shoethebear.com/)

Here's why I really dig the lookbook for the 2010 Spring/Summer Shoe the Bear & Bibi GHOST collaboration. First off, they have a female modeling men's footwear. Second, the lookbook intersperses vintage-styled scenes with product shots of the footwear.

This collaboration by Shoe the Bear & Bibi GHOST produced some great results. There are tons of styles to chose from. Whether you need something casual or a little dressier, your feet are covered.

**Implications** - The collection of shoes come in solid colors such as blue and two-tone colors that include a stylish mix of cream and brown. There is even a unique black pair that has the word "milk" in white lettering splashed across the side.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 94% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Lookbooks:** Opportunity for brands to create lookbooks that feature vintage-styled scenes and unconventional models, breaking traditional fashion norms.
- **Gender-neutral Fashion:** Chance for brands to challenge gender stereotypes by showcasing women modeling men's footwear in lookbooks.
- **Unique Color Combinations:** Potential for brands to experiment with unconventional color combinations in footwear collections, such as cream and brown or black with bold lettering.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore innovative ways of showcasing their products through vintage-styled lookbooks and gender-neutral fashion campaigns.
- **Footwear:** Footwear brands can take advantage of unique color combinations and collaborate with unconventional models to create disruptive collections.
- **Advertising:** Advertising agencies can develop creative campaigns for brands that break fashion stereotypes and incorporate vintage-styled aesthetics.

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