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# Whiskey-Inspired Sneakers
The Shoe Surgeon and Jack Daniel's Recreated the Nike Air Force 1

By Amy Duong | Published 2018-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-surgeon-and-jack-daniels
References: [hypebeast](https://hypebeast.com/2018/2/shoe-surgeon-nike-air-force-1-jack-daniels) & [surgeon-studios.myshopify](https://surgeon-studios.myshopify.com/)

The Shoe Surgeon and Jack Daniel's joined forces to craft a luxurious re-creation of the [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) [Air Force 1s](https://www.trendhunter.com/trends/sushi-club). Dominic Chambrone, also known as the Shoe Surgeon, created the sneakers with the Tennessee whiskey brand Jack Daniel's. The collaborative project uses high-end materials such as black Horween leather, coated alongside vachetta tan leather details.

To exude a luxurious finish, the Shoe Surgeon and Jack Daniel's detailed the pair of shoes with metallic gold. Additionally, the sneaker's lining is crafted from distressed leather with russet undertones that are meant to get better with every wear. The low-top construction process is single-stitched all throughout to reduce the panels found in the original Air Force 1 silhouette.

Image Credit: The Shoe Surgeon

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 90% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Alcohol-inspired Fashion:** Collaborations between fashion designers and alcohol brands can lead to innovative and luxurious products, incorporating unique materials and branding opportunities.
- **High-end Sneaker Culture:** The demand for exclusive, limited edition sneakers and collaborations creates opportunities for designers to utilize premium materials and unique design elements.
- **Luxury Customization Services:** Customization services that offer personalized and unique products, using high-quality materials and designs, can appeal to a niche market of luxury consumers.

### Where This Applies

- **Fashion:** The fashion industry can collaborate with alcohol brands to create limited edition clothing and accessory products, incorporating unique branding and materials.
- **Sneaker Manufacturing:** Sneaker manufacturers can create exclusive collaborations with fashion designers and luxury brands to produce limited edition, high-end sneakers.
- **Luxury Retail:** Luxury retailers can offer customization services for high-end products, appealing to a niche market of luxury consumers who seek personalized and unique products.

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