# SUV-Sized Shoe Sculptures Adidas Originals Left-Right Project By Ed White | Published 2008-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-sculpture-adidas-originals-2008-left-right-project References: [boardsmag](http://www.boardsmag.com/screeningroom/shortfilm/5839/?q=adidasm_id=5841startat=0) Following the lead of [Onitsuka](https://www.trendhunter.com/trends/taichi-sakura) Tiger, which last year created an intricately detailed shoe made, as their tagline asserts, in Japan, **[Adidas](https://www.trendhunter.com/trends/sneakerpool)** has created a pair of giant shoe sculptures designed by rival West and East Coast creative crews dubbed **The Left and Right Project**. The project, which pits Surface To Air (based in New York) against San Francisco's Upper Playground, saw each spend three days working on one SUV-sized shoe respectively which was then transported to Venice Beach California, where the pair met up for a kind of creative showdown. Documented with an online film with backing tracks from Ed Banger Records, the project is about [celebrating originality](https://www.trendhunter.com/trends/adidas-originals-new-campaign) as part of the eponymous project, a campaign that will run throughout 2008 and follows the agencies Adi Dassler stop motion film and city-based Originals campaign. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 14% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Giant Sculpture Trend:** The creation of giant sculptures may provide opportunities for art and advertising campaigns. - **East Vs West Trend:** Creative showdowns between teams from different regions can create buzz and generate interest. - **Originality Campaign Trend:** Campaigns that celebrate and promote originality can resonate with consumers and enhance brand identity. ### Industries Being Reshaped - **Fashion:** Fashion brands can create attention-grabbing sculptures to showcase their products and generate buzz. - **Advertising:** Advertising agencies can create regional competitions and campaigns focused on originality and creativity. - **Art:** Artists can create large-scale sculptures to showcase their skills and attract attention to their work. ## Related on Trend Hunter - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md)