# Chemical-Free Shoe Care Kits Shoe Laundry's Kits are Sustainably Made with Plant-Based Ingredients By Riley von Niessen | Published 2020-11-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-laundry References: [shoelaundry](https://www.shoelaundry.ca/) & [shopmakeway.co](https://shopmakeway.co/) Shoe Laundry is an up-and-coming shoe care brand that's based in Toronto, which specializes in [chemical-free and plant-based products](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis) that are made sustainably in Ontario. The brand recently launched its flagship product, a Cleaning Kit that spotlights a high-quality reusable microfiber cloth, a bamboo brush that can be used on all fabric types, and a [shoe cleaner spray](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution) that produces a ready-to-use foam that will not cause any discoloration. Shoe Laundry also uses [biodegradable packaging](https://www.trendhunter.com/trends/complete-athome-refill-station) for its products, which are designed using 100 percent unbleached recycled paper material that require no adhesives. Once consumers have used up the products, the entire kit can be upcycled. Each Cleaning Kit can clean up to 50 pairs of shoes, and the products can be refilled at Toronto sneaker store Makeway. Image Credit: Shoe Laundry ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Chemical-free Shoe Care:** Disruptive innovation opportunity: Develop sustainable and plant-based shoe care products to meet the demand for chemical-free options. - **Reusable Cleaning Kits:** Disruptive innovation opportunity: Create high-quality, reusable cleaning kits with eco-friendly packaging to reduce waste in the footwear industry. - **Sustainable Packaging Solutions:** Disruptive innovation opportunity: Design biodegradable packaging made from recycled materials to meet the growing demand for sustainable packaging solutions. ### Where This Applies - **Shoe Care:** Disruptive innovation opportunity: Revolutionize the shoe care industry by creating chemical-free and eco-friendly products that appeal to environmentally-conscious consumers. - **Eco-friendly Cleaning Products:** Disruptive innovation opportunity: Capitalize on the market for eco-friendly cleaning products by developing plant-based and sustainable options for various industries. - **Sneaker Retail:** Disruptive innovation opportunity: Partner with sneaker retailers to offer refilling services for cleaning products, creating a convenient and sustainable solution for customers. ## Related on Trend Hunter - [Sustainable Cleaning Kits](https://www.trendhunter.com/trends/sustainable-cleaning-kit.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Natural Cleaning Solutions](https://www.trendhunter.com/trends/charlies-soap-1.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md)