# Heavenly Shoe Shops Harrods' New Shoe Department Has Been Dubbed 'Shoe Heaven' By Laura McQuarrie | Published 2014-08-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-heaven References: [luxuo](http://www.luxuo.com/fashion/harrods-shoe-heaven-launches.html) & [wwd](http://www.wwd.com/footwear-news/retail/getting-into-harrods-shoe-heaven-7813193) Shoe Heaven is now a real place that resides within Harrods' luxury department store in London. The shop is set high up on the fifth floor of the store and consists of over 42,000 square feet of shoe boutiques, including big name designer brands like [Louboutin](https://www.trendhunter.com/trends/2025-bridal-collection), Chanel, [Valentino](https://www.trendhunter.com/trends/valentino-flagship-stores), [Manolo Blahnik](https://www.trendhunter.com/trends/manolo-blahnik-archives) and Dior. Rather than being just being known as the "shoe floor," Harrods' Helen Davids describes that "The space will be more 'Penthouse.'" Fittingly, Shoe Heaven is decked out with marble flooring, velvet seating, bespoke furniture pieces and suites for private shopping, in addition to Harrods staff that will be able to provide service to shoe shoppers. Since it really is more like a luxury penthouse or a five-star hotel, it really is the kind of setting that shoe lovers will want to live in forever. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Luxury Department Store Expansion:** Other luxury department stores can expand their offerings by creating designated spaces focused entirely on a specific product category, such as shoes or accessories. - **In-store Experience:** Retail stores can improve their in-store experience by providing luxurious designs and furnishings, private shopping suites, and personalized service to customers. - **High-end Brand Consolidation:** High-end brands can consolidate their products in designated areas of a store to create a luxury shopping experience that draws in customers and increases brand awareness. ### Where This Applies - **Luxury Retail:** Luxury retailers can create designated spaces for specific product categories to provide customers with a luxurious and memorable in-store shopping experience. - **Interior Design:** Interior design firms can showcase their expertise by designing and furnishing high-end retail spaces, such as Shoe Heaven, to create luxurious and visually pleasing environments. - **Personal Service:** Companies that provide personal shopping and customer service can partner with luxury retailers like Harrods to provide high-end, personalized experiences for customers. ## Related on Trend Hunter - [Luxe High Tea Cafés](https://www.trendhunter.com/trends/choo-cafe.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Ultra-Luxurious Bridal Collections](https://www.trendhunter.com/trends/2025-bridal-collection.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Italy-Inspired Luxe Fashion Stores](https://www.trendhunter.com/trends/bottega-veneta-store.md) - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md)