# Virtual Shoe-Fitting Services Department Store Isetan Uses a Flickfit 3D Scanner to Measure Feet By Laura McQuarrie | Published 2016-08-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-fitting References: [miguide.jp](http://www.miguide.jp/irodori/2016/shinjuku/event/page03.html) & [imhds.co.jp](http://www.imhds.co.jp/english/) Isetan is a Japanese department store that's looking to the future of service by offering a unique new shoe fitting service. At the store in the Shinjuku area of Tokyo, Japan, consumers are able to step onto a Flickfit [3D scanner](https://www.trendhunter.com/trends/3d-body-scanner1), which will take accurate measurements of their feet in the span of just five seconds. From there, this data is shared to a tablet app, which makes it possible for a sales associate to bring up an interactive menu that makes [footwear recommendations](https://www.trendhunter.com/trends/asics-personalization-studio). These styles can be previewed in [360 degrees](https://www.trendhunter.com/trends/heel-try-on) with a touch to the screen of the tablet device. Isetan is a forward-thinking department store that's embracing several virtual technologies of this kind as sales tools. The store also features a sake-tasting counter with artificial intelligence and skin analysis stations. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Virtual Shoe-fitting:** The implementation of virtual shoe-fitting services using 3D scanners and tablet apps presents an opportunity for retailers to enhance the customer experience and increase sales. - **Interactive Menu:** The use of tablet apps to display an interactive menu for footwear recommendations allows retailers to personalize the shopping experience and provide convenient browsing options for consumers. - **AI-assisted Sales Tools:** The integration of artificial intelligence in sales tools such as the sake-tasting counter and skin analysis stations presents an opportunity for retailers to leverage technology for personalized and data-driven customer interactions. ### Industries Being Reshaped - **Retail:** The virtual shoe-fitting trend can disrupt the retail industry, particularly in footwear, by improving the accuracy of sizing recommendations and reducing the need for physical try-ons. - **Fashion:** The implementation of virtual shoe-fitting services and interactive menus can revolutionize the fashion industry by providing a seamless and interactive shopping experience for consumers, leading to increased sales and customer satisfaction. - **Beauty:** The integration of artificial intelligence in skin analysis stations presents a disruptive innovation opportunity in the beauty industry, allowing for personalized product recommendations based on individual skin types and concerns. ## Related on Trend Hunter - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Kid-Friendly 3D Foot Scanners](https://www.trendhunter.com/trends/3d-foot-scanner.md) - [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md) - [Personalized Footwear Fit Recommendations](https://www.trendhunter.com/trends/volumental.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [3D Printed Shoe Platforms](https://www.trendhunter.com/trends/customfit-3d-printed-shoes.md) - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md)