# Footwear Fastening Magnets Ryan Wiens's Innovative Zubits Shoe Fastener Offers a Cleaner Look By Alyson Wyers | Published 2014-10-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-fastener References: [coolbusinessideas](http://www.coolbusinessideas.com/archives/zubits-magnetic-shoe-closure/) & [kickstarter](https://www.kickstarter.com/projects/873858308/your-shoes-just-got-insanely-easy-zubits-make-them) Rather than relying solely on laces or velcro to make sure your footwear is on tight, one entrepreneur is trying to introduce magnets as a secure shoe fastener. Currently seeking financing via crowdfunding site [Kickstarter](https://www.trendhunter.com/trends/cleat-attachment), Zubits are [shoe closures](https://www.trendhunter.com/trends/magnetic-couples-socks) that can be laced onto your shoes. Conceived and designed by Ryan Wiens, this invention is patent pending. The "[no-tie shoelace solution](https://www.trendhunter.com/trends/instapump-fury-3)" allows you to essentially make any pair of shoes slip-ons. With the revolutionary shoe fastener, your footwear is secured with a simple click and taking them off can be done without using your hands. The Zubits offer a clean look and do away with messy knots and bows. They will stay put when running or during athletic activity as well. They also come in a variety of colors to match different pairs of shoes. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Magnetic Fastening:** The trend of magnetic fastening in footwear can disrupt the traditional lace or velcro systems with its secure and cleaner look. - **Patent Pending Inventions:** The trend of inventing and patenting unique solutions like Zubits can capture the attention of modern consumers looking for innovative products. - **Crowdfunding Campaigns for Innovative Products:** Crowdfunding sites like Kickstarter can be a great opportunity for entrepreneurs with unique inventions like Zubits to secure financing for their products. ### Where This Applies - **Footwear Industry:** The magnetic fastening trend can change the traditional lace or velcro based shoe industry by offering a cleaner and more secure solution. - **Sportswear Industry:** Zubits can disrupt the traditional shoe fastening systems of sportswear shoes by offering a more secure solution that stays put even during rigorous athletic activities. - **Crowdfunding Industry:** Entrepreneurs with unique solutions like Zubits can explore the crowdfunding industry to finance their products while also securing valuable feedback and customer base. ## Related on Trend Hunter - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Japanese Wrap-Inspired Shoes](https://www.trendhunter.com/trends/vibrams-furoshiki-kicks.md) - [Sleek Lace Trimmer Designs](https://www.trendhunter.com/trends/lace-up.md) - [Comfortable Cycling Cleat Attachments](https://www.trendhunter.com/trends/cleat-attachment.md) - [Customizable Modular Footwear Designs](https://www.trendhunter.com/trends/modular-footwear-design.md) - [Tech-Influenced Lace-Free Sneakers](https://www.trendhunter.com/trends/hoka-project-transport.md) - [Backpack-Adhering Skateboards](https://www.trendhunter.com/trends/magnetic-skateboard.md) - [Ultra-Fast Walking Shoes](https://www.trendhunter.com/trends/shift-robotics-moonwalkers.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md)