# Cyclist-geared Absorbent Newspapers The Shoe Drying Kit by Newspaper Club and Vulpine is Helpful By Meghan Young | Published 2013-07-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-drying-kit References: [psfk](http://www.psfk.com/2013/07/newspaper-shoe-drying-kit.html) & [vulpine.cc](http://www.vulpine.cc/) It has been a particularly [rainy summer](https://www.trendhunter.com/trends/pieces-for-rainy-days) for cities around the world and so the Shoe Drying Kit couldn't have come at a more opportune time, at least for those residing in the United Kingdom. It involves a newspaper that has been given an [absorbent quality](https://www.trendhunter.com/trends/dehydrating-book), which allows it to soak up moisture before it reaches people's feet. The Shoe Drying Kit was made with cyclists in mind. It is actually common practice for them to stuff newspapers into their [shoes and socks](https://www.trendhunter.com/trends/performance-sock-brand) as a preventative measure. A joint effort between Ben Terrett of Newspaper Club and James Grei of Vulpine, the Shoe Drying Kit features some great illustrations since they partnered up with a host of illustrators and designers for the project. People may not want to stuff them down their shoes. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Absorbent Newspapers:** The absorbent quality of newspapers opens up opportunities for innovative products like the Shoe Drying Kit. - **Rainy Weather Solutions:** The Shoe Drying Kit addresses the need for practical solutions to keep feet dry in rainy weather. - **Collaborations with Illustrators and Designers:** Partnerships between companies and artists can lead to unique and visually appealing products like the Shoe Drying Kit. ### Who This Affects Most - **Sporting Goods:** The Shoe Drying Kit caters specifically to cyclists, presenting an opportunity for the sporting goods industry to create more specialized products. - **Outdoor Apparel:** The Shoe Drying Kit highlights the need for innovative solutions in outdoor apparel, particularly footwear, to combat wet conditions. - **Print Media:** The partnership between Newspaper Club and Vulpine demonstrates how print media can diversify and offer innovative products beyond traditional news publications. ## Related on Trend Hunter - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Entryway Deodorizing Stools](https://www.trendhunter.com/trends/comodo.md) - [Fruity Herb-Powered Shoe Fresheners](https://www.trendhunter.com/trends/boot-bananas.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Ruggedized Rollable Bicycle Mudguards](https://www.trendhunter.com/trends/bicycle-mudguard.md) - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Dust-Based Soft Slippers](https://www.trendhunter.com/trends/done-dusted.md) - [Sweat-Blocking Cyclist Accessories](https://www.trendhunter.com/trends/rockbros-bike-sweat-guard.md)